Mailing/Fulfillment - Postal Trends

The Apollo 11 Moon Landing received commemoration from Ireland’s postal services provider, but two of the four stamps included a typo.

The Houston Chronicle has began magazine delivery with Doorfront Direct, a company that delivers 750,000 magazines nationwide monthly.

Ken Boone grew up in the direct mail industry and he’s adapted to the changes with his typical keen-eye, competitive approach.

Based in Boston, the consulting firm will assess existing printing, mailing, and postal processes to form actionable solutions.

The USPS sends out an assessment to all mailers. Mailers should sign up with USPS to review their Mailer Scorecard.

Leveraging Informed Delivery campaigns and Informed Visibility tracking is a clear strategy to demonstrate ROMI.

Lois Ritarossi and Mark Fallon on Informed Delivery and Informed Visibility — and how printers and mailers can take advantage of them.

Automated direct mail has a consistently higher return on ad spend (ROAS) and ROI than digital campaigns and traditional mailings.

On this episode of The Week that Was, North American Communications abruptly shut its doors; Brianne Baggetta of The Mailworks explains why her company has invested heavily in inkjet; and the printing and mailing industries respond to the dire USPS situation.

Quad Chairman, President and CEO Joel Quadracci testified before Congress on behalf of the Coalition for a 21st Century Postal Service.