Mailing/Fulfillment - Postal Trends

The USPS sends out an assessment to all mailers. Mailers should sign up with USPS to review their Mailer Scorecard.

Leveraging Informed Delivery campaigns and Informed Visibility tracking is a clear strategy to demonstrate ROMI.

Lois Ritarossi and Mark Fallon on Informed Delivery and Informed Visibility — and how printers and mailers can take advantage of them.

Automated direct mail has a consistently higher return on ad spend (ROAS) and ROI than digital campaigns and traditional mailings.

On this episode of The Week that Was, North American Communications abruptly shut its doors; Brianne Baggetta of The Mailworks explains why her company has invested heavily in inkjet; and the printing and mailing industries respond to the dire USPS situation.

Quad Chairman, President and CEO Joel Quadracci testified before Congress on behalf of the Coalition for a 21st Century Postal Service.

Sometimes direct mail marketing is really fun. Have you ever opened a can of worms? I did, and it really was a can of worms.

Are you ready to get more out of your direct mail campaigns? Direct mail can be enhanced by adding Informed Delivery, see how.

Consumer price index (CPI)-based price increases were not enough to offset revenue lost from declining volumes.

The Postal Regulatory Commission (PRC) issued its Annual Compliance Determination for the U.S. Postal Service.