Mailing/Fulfillment - Postal Trends

More marketers than ever rely on email as a primary means of customer engagement. But think about your inbox.

Over time, mail pieces become boring and less effective, because we end up repeating the same formats.

Steven Kaczorowski admitted to helping the mail service provider owner defraud the USPS out of more than $1.5 million in postage.

When you combine your direct mail with digital marketing, you enhance it and drive better results.

On this episode of The Week that Was, we discuss the status of McCormick Armstrong and its agreement with EP Graphics; Quad and LSC's recent shareholder approvals; the acquisition of Multi-Color Corporation in a $2.5 billion deal; and share some insight into RRD's direct mail strategy.

Looking at direct mail through the lens of targeting by generation can be instrumental in increasing your response rates.

In order to create direct mail campaigns that ignite more response, you need to ask the right questions at the planning stage.

The net loss totaled $1.5 billion, an increase in net loss of nearly $1.0 billion compared to the same quarter last year.

The best direct mail marketing is able to communicate your message in a way that is understood, remembered and acted upon.

Comail is working. But in Postal Land, no good deed goes unpunished.