Mailing/Fulfillment - Postal Trends

A/B testing can help fine-tune your direct mail strategy, maximize your ROI, and make data-driven decisions. Here’s how.

A recent survey of individuals and companies by Stamps.com showed that mail is surprisingly resilient and still plays a critical role.

Direct mail offers the power of touch — something no digital channel can replicate. Here are strategies to harness this opportunity.

I was thinking about the rituals that are a part of my life and how they relate to my start in printing and direct mail marketing.

Direct mail has been having a moment in the past year as new technologies and tactics drive renewed interest in the classic channel.

Summer Gould highlights insights from Winterberry Group’s 2024 Report on how direct mail is evolving and more vital than ever.

The USPS will face intense scrutiny in 2025, with privatization and public-private partnerships potentially under consideration.

BW Converting’s W+D 628 is latest equipment in a 40-year partnership to inspire envelope innovator’s creative foresight.

Carbon Balanced Paper announces its acceptance into the USPS Sustainability Add-On Promotion Program.

Data shows that print has evolved alongside digital to create more impactful marketing strategies. Here’s how to take advantage.