Mailing/Fulfillment - Postal Trends

Here are strategies to use humor in direct mail, and ensure your call to action remains compelling.

QR codes can add value to direct mail, but only if used effectively. Here are some best practices for utilizing this tool.

Help customers get better direct mail results with good messaging. Here are five tips to help vet what they say and how they say it.

Direct mail is considered to be the most trustworthy of all marketing channels, so it’s important to create copy that is honest.

The National Postal Forum was packed with content. Here are the top five takeaways I left Indianapolis thinking about.

The postal price increases for marketing mail are driving down volume and, more importantly for the USPS, driving down profits.

How your audience perceives messaging can make or break results. Here are six keys to generate powerful messaging based on perspective.

Celebrating 40 years in business, PCI will open a new presort mailing facility in Indianapolis, Indiana, generating nearly 100 jobs.

Congressional oversight needs to explore how and why the USPS used a deeply flawed study to justify its biannual postage increases.

We spoke with Brad Kugler, CEO and co-founder of DirectMail2.0, about the company’s recent acquisition of Who’s Mailing What!