Mailing/Fulfillment - Postal Trends

Many times, one key aspect of direct mail marketing is overlooked and that is the structure of your database. Data really matters.

Varispark has partnered with locr to develop direct mail campaigns with personalized maps designed to improve engagement and response.

Barometric announced a solution for tracking and measuring the effectiveness of direct mail in driving online and offline conversions.

In this edition of “The Week That Was With Julie G,” LSC has signed agreements with Bauer; Quad released Accelerated Insights; and more

Quad/Graphics announced that it has released Accelerated Insights, a new virtual direct mail testing platform. The predictive technology was designed to lift response rates, increase reliability and shorten time to market at a fraction of the cost of traditional mail testing.

A plan to increase publishers' postage rates drastically over the next five years would cause ESPN The Magazine to cease publication, an ESPN official indicated Friday.

The U.S. Postal Service's (USPS) money-losing Flats Sequencing System (FSS) is becoming even less productive and more problematic, according to the USPS's own statistics. In the past two years, the average number of mail pieces processed per machine hour has decreased by 8%.

Idealliance honored mailing industry leaders Rose Flanagan, Robert Galaher, and Bob Rosser during its annual Postal Exchange Summit.

Because direct mail is the little engine that could for your marketing funnel, it can sustain you through troubled times. Direct mail

Rob Hanks, Suttle-Straus, highlights the four tools that mailers need to have in their tool box to make there jobs easier.