Software - VDP

Direct Mail Increases Response Rates by 25%
October 21, 2022 at 12:01 am

A national financial services client sought a way to increase direct mail responses and, ultimately, close more transactions. Through comparative testing between mail pieces that did and did not utilize MindFire (Booth N2272) personalized URLs, here’s how Summit Direct Mail was able to deliver a better solution and increase effectiveness of the overall campaign.  Challenge: Increase…