November 1, 2003
By Erik Cagle Senior Editor As the war continues to rage between the supporters for freedom in telemarketing and the U.S. government's national Do-Not-Call (DNC) list, the world of direct mail can be heard off in the distance, quietly giggling in glee. Should the DNC list ultimately prevail, direct mail supporters will be uttering the old farewell line after a partygoer departs: "More beer for us!" Some will suggest that direct mail remains a far more effective tool for promoting one's products and services as opposed to telemarketers delaying tuna casserole gratification. It is safe to say that personalization via ink-jet imaging in the finishing department hasn't
