As a printer, you know partnership between marketer and printer is a powerful opportunity to reduce the environmental impact of direct marketing.
Join Printing Impressions and sister publication Target Marketing as we settle in for an hour to help marketing professionals understand intersection between (and case for) profitable print marketing and environmental responsibility.
As printers, you can also benefit as we discuss initiatives to make print jobs as environmentally responsible as possible, including:
* More efficient print designs
* Printing processes with minimum environmental impact
* The most sustainable paper, ink and binding materials
* Ways to keep your mailing environmentally efficient
* Strategies to streamline workflow and production processes to minimize your impact on the environment
Click here to view this free webinar!
Software - Web-to-print
Modern Litho-Print hasn’t been afraid to make critical software investments during the economic downturn, or to look internally at ways of making the general commercial shop leaner and meaner.
Trisoft Graphics is using Prinergy PowerPack Workflow and InSite PrePress Portal to create an integrated solution that minimizes time while allowing them to deliver on their commitment to excellence.
Marco van der Veer, Dir. Of Marketing, introduces the software development and full imaging system options available from Blackware. They have a partner with Kodak for more than 15 years.
The first step is to determine what you want to accomplish with a print e-commerce offering. Think of it as a needs assessment for your shop, but, more importantly, for your customers. Would it make your clients' lives easier to be able to order print projects on a self-service basis (that's ultimately what most consumer-based, e-commerce stores offer)?
Prisma Graphic has transformed itself from a boutique print shop into a full-service marketing supply chain provider with a strong online presence. Ever since, the company has experienced 10 to 15 percent annual growth.
Oscar Planas, Kodak VP of Marketing, Prepress Solutions, provides an overview of the technology that Kodak will showcase at IPEX. Kodak's innovative prepress solutions bring greater efficiency, productivity and quality to the commercial print, publishing and packaging markets. At IPEX, Print service providers will experience exciting new technologies from Kodak that strike at the heart of some their toughest challenges. Innovation that will help customers maximize production efficiencies, improve return-on-marketing-investments, and grow and optimize their business.
This videos highlights the production of the May 2010 FLEXO Magazine Issue Cover Wrap using Kodak's Flexcel NX Digital Flexographic System. Cover wrap was produced in conjunction with Cenveo MacLaren Morris and Todd, Canada, Autumn Graphics Ltd., Canada, FTA, FLEXO Magazine.
John Henderson, Director of Technology, The Bureau, shares his thoughts on the value of GUA and the benefits of being a Kodak customer. Includes comments on KODAK Unified Workflow Solutions and other prepress innovations from Kodak.
Kodak leaders provide an overview of the innovation and technology that will be on display at IPEX 2010. Kodak will feature new key market solutions based upon differentiating technology that will add value to customers- and helping them to grow their businesses. Quality, productivity, and delivering a consultancy are discussed, in addition to customer interviews.
