The workflow concept is being extended even further to achieve a continuum of production capabilities that can span from digital (toner and ink-jet, including wide-format) through sheetfed and web offset printing. This means having an integrated workflow that can feed all of the printing platforms, as well as implementing color management and having substrates available to “match” the printed results across the board.
Media dissemination and consumption have gone through an immense transformation in the last decade, and InfoTrends estimates that one-third of ALL business content requires a multimedia approach today. As new channels of business communication emerge, an explosion of digital assets is creating fresh challenges for marketers, agencies, publishers, and printers alike.
Digital Asset Management (DAM) technologies offer a differentiator for printers looking to build value-added applications such as Web-to-Print, remote proofing, and multi-channel brand management. More importantly, DAM provides a centralized repository for using brand assets across more advanced publishing workflows and applications.
In this Printing Impressions webinar, InfoTrends will address the explosive growth in multimedia creation and consumption, discuss strategies and recommendations for digital asset management (DAM), and introduce real-world DAM success stories from printers and agencies.
Come to this session armed with your questions about digital asset management. You'll be able to submit them directly to our panelists for a live Q&A session during the hour.
Click here to view this webinar today!
Putting greater emphasis on applications and business development tools has been a growing trend among trade show exhibitors.
ONLY IN A printer's wildest dreams would it imagine being so good at its craft that Fortune 500 clients would request that it build another facility, in another part of the country, because those clients were relocating there. This scenario is reality for the three divisions that comprise The Goodway Group of Companies, headquartered in Jenkintown, PA.
MODERN International Graphics is an FSC-certifed, $15 million, G7 Master Printer with a dozen Fortune 500 clients. But, it’s the way that the company operates—its corporate culture—that is truly exciting for the company’s leaders.
Intense time-to-market pressures, tightened production budgets and high regulatory hurdles are all conspiring to make things difficult for creative teams linked to the brand management, packaging and marketing functions.
The power of partnership fueled a three-day meeting of the Kodak Graphic Users’ Association (GUA) May 17-20 in Orlando, Fla. In a program themed “Efficiency Revealed,” nearly 300 attendees shared best practices and helped shape the future of Kodak’s products and solutions.
Printing Impressions’ Digital Printing and Workflow News for May 2009
I WAS recently at the On Demand show in Philadelphia. For any of you who attended, I am sure you would agree that it was small, but vibrant. There is a growing emphasis by suppliers to the industry on the delivery of integrated—rather than point—solutions, which was very evident at this show.
THE NAME Metzger has been elevated to rock star status in the printing industry, and with good reason. Joe Metzger can be seen frequently on the trade show/conference circuit, discussing any number of relevant industry issues. Frankly, if you can recall seeing him give more than a few talks, then feel free to count yourself among the printing realm’s cognoscente, boasting big picture perspective.
