Training and Education

The 2009 Vertis Customer Focus study findings show consumers have become more even receptive to using direct mail to seek information and obtain the best value.

This study demonstrates how magazines add an important influence to all segments of the purchase funnel -- especially the most noteworthy category of purchase intent.

Results of an academic study examining consumer attributions of messages printed on direct mail envelopes and envelope characteristics -- and thus the perceived intentions of the direct marketer and about what is inside the envelope -- on intent to open a direct mailing.

The latest version of the annual USPS periodicals study examines numbers and trends related to magazines and newspapers delivered via the US mail.

According to a 2010 study conducted by the Custom Content Council, "branded content initiatives are considered by marketers to be more effective than any other leading form of advertising and marketing." The top reasons for using branded content is customer education and retention, and marketers see their investment fueling longer-term returns.

A succinct, informative video recap of the latest Print Delivers presentation in Chicago on November 2, sponsored by The Print Council, featured on Kodak's B2B YouTube channel.

Nine in 10 US adults 18-34 trust advertising at least sometimes, the highest trust level of any age group, according to results of an Adweek Media/Harris Poll.

A Pitney Bowes Inc. survey of B2B companies shows that TransPromo -- the practice of adding marketing messages to bills and statements and other transactional documents -- is "moving from a much-talked-about projection to a widely implemented reality."

Top-line results from Starch Advertising Research's analysis on the effect print magazine ad placement has on reader attention.

Eccolo Media's 3rd annual survey of U.S. B2B technology purchasers examines marketing collateral and its influence. The survey finds white papers have the greatest influence on purchasing decisions followed by brochures and case studies.