According to the 2010 Ipsos Mendelsohn Affluent Survey, contrary to the popular belief that 18 to 34-year old consumers are more likely to reject or avoid advertising than older affluent consumers -- they are, in fact, actually more interested in ads featured in nearly all mediums.
A study by ExactTarget and CoTweet, finds that when Facebook users choose to "like" a company or a brand, the primary reasons are discounts, freebies, and to show friends their brand affiliations.
North American consumers in the 18-34 year-old demographic prefer, by a wide margin, to learn about marketing offers via postal mail and newspapers rather than online sources such as social media platforms, according to national survey research from ICOM.
In this paper, the authors examine some of the stylistic changes that have occurred in magazine ads. They argue that the changes observed in advertising style reflect substantive changes in the consumers to which these ads were directed, and that these stylistic changes were necessary if such advertising was to continue to be effective.
This research adds a new paradigm -- where actual observed shopping behavior is correlated with the advertised item.
Media synergy is the ideal when planning advertising. This study shows that the most powerful combination is when direct mail is used in combination with national TV advertising.
The DMNews/Pitney Bowes survey shows that targeted direct mail remains a key channel in reaching consumers and influencing their purchase decisions.
According to the findings of a study by the Universities of Pennsylvania and California, Berkeley, consumers don't like being tracked online and the more they know about how they're being tracked the less they like it.
This study compared response rates of more than 650 real-life personalized cross-media campaigns to statistically demonstrate the uplift that can be gained from relevant, personalized communications.
ATG's report, "Cross-Channel Commerce: The Consumer View," examines the essential role that multichannels -- print, online, in-store, and newly emerging channels, such as mobile and social media -- play in the consumer research and purchase experience.
