September 10, 2009 at 4:59 pm
The results of a study comparing consumer response rates to a range of different direct marketing creative executions.
Training and Education
August 11, 2009 at 10:55 am
Arbitron and Scarborough Research's Teen Mall Shopping Attitude and Usage Study finds that 95% of teens notice mall advertising.
May 1, 2009
Printing Impressions’ Digital Printing and Workflow News for May 2009
April 10, 2009
KENNESAW, GA—Heidelberg USA has launched a new web portal (www.us.heidelberg.com/www/html/en/content/overview1/solutions/green/green_printing_overview) dedicated to exploring sustainable solutions for the printing industry.
March 6, 2009
Printing Impressions Magazine, the leading authority on industry trends, emerging technologies news in the Graphic Arts industry, is pleased to announce that it has partnered with InfoTrends, the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry, to offer readers access to InfoTrends e-Learning sales training program.
March 1, 2009
Printing Impressions Bindery and Postpress News for March 2009
February 5, 2009 at 2:31 pm
According to a survey from Burst Media, ad cluttered websites annoy their audience and leave consumers with a less favorable opinion of an advertiser whose ads appears on such a page.
February 2, 2009 at 10:10 am
This research uses an econometric analysis to assess the correlations between the media choices and overall business results. Printed mass media advertising showed greater impact than broadcast advertising.
January 29, 2009 at 10:57 am
A summary of the consumer research portion of PRIMIR's "Trends and Future for Financial and Transactional Printing" report. The primary goal of the consumer research survey portion of the overall study was to determine the current and future use by consumers of paper transactional documents such as bills and statements. A secondary goal was to determine the proclivity of consumers toward transpromotional printing.
January 29, 2009 at 10:57 am
InfoTrends' white paper detailing interviews with print service providers and marketing executives who have added, or are planning to add, transpromotion to their marketing mix. The report also includes InfoTrends desk research and studies.
