Transit advertising is a growing category of out-of-home advertising and an area that has received little academic attention. This study keys in to elements of effective airport advertising and is applicable to other transit locations.
Results from Alloy Media Marketing's College Newspaper Audience study. The report provides valuable data indicating college newspapers continue to reign as a top mass media choice among today's college students.
MPA asked Marketing Evolution to update learning on their 2006 analysis of 20 cross-media accountability studies. Marketing Evolution added 18 additional cross-media accountability studies and went beyond analyzing effects to focus on return on investment (ROI).
Nearly 40% of consumers who perform online searches for more information report being influenced by offline channels and this influence ultimately results in a purchase.
This study bears out the adage that "the medium is the message." It is compelling contextual cues that influence consumers' perceptions of the advertising message.
This MPA paper present an aggregation of cross-media accountability studies demonstrating that magazines add an important influence to all segments of the purchase funnel -- especially the most noteworthy category of purchase intent.
This MPA paper present an aggregation of cross-media accountability studies demonstrating that magazines add an important influence to all segments of the purchase funnel — especially the most noteworthy category of purchase intent.
The Web Offset Association (WOA) and Printing Industries of America are pleased to announce powerhouse industry executive keynote speakers for the printer-to-printer business and technology conference, Offset & Beyond 2009, taking place May 4-6 at Caesars Palace, Las Vegas, Nevada. For more information regarding Offset and Beyond 2009, please visit: http://www.printing.org/offsetandbeyond.
JOHN PHILLIPS may never enjoy freedom again. As an inmate at the Northern Regional Jail and Correctional Facility in Moundsville, WV, the 41-year-old is serving a long sentence that may very well keep him behind bars for the rest of his life. But that hasn’t stopped him, and about 40 fellow inmates, from participating in the prison’s PrintED-accredited graphic communications training program run by the West Virginia Department of Education. The program includes men from age 18 to some in their 60s and 70s.
The Label Printing Industries of America (LPIA) is pleased to announce the appointment of new officers to the LPIA Board of Directors for 2009–2010. Serving as chairman of the board is Randy Hicks, vice president of operations, WS Packaging Group/SenecaSalem in Franklin, PA. Serving as vice chairman is Bernie Lacy, vice president, Litho Press Inc. in Indianapolis. The secretary/treasurer position will be held by Louis Iovoli, vice president of sales and marketing, Hammer Packaging Corporation, Rochester, NY. William J. Hickey, III will serve as the immediate past chairman. Bill is the president & CEO of Smyth Companies in Minneapolis.
