Training and Education

NEWTON, MA—February 19, 2008 -- Questex Media Group’s On Demand Conference & Exposition (ondemandexpo.com), the preeminent event for commercial printers, publishers, and in-plant printing professionals, will present a marketing focused keynote panel titled “The Changing Media Mix: A Marketing Perspective” on Wednesday, March 5 at 11:10 a.m. Senior executives from InfoTrends, the CMO Council and the Direct Marketing Association will discuss critical industry trends and priorities of marketing executives. The On Demand Conference & Exposition will take place at the Boston Convention & Exhibition Center from March 4-6, with tutorials on Monday, March 3, 2008. This keynote panel is designed to provide first-hand

KENNESAW, GA—February 1, 2008—As part of its ongoing commitment to print industry education, Heidelberg’s Print Media Academy will host operator training classes on basic and advanced folding techniques this month at Hennepin Technical College in Brooklyn Park, Minn. The training classes, which are open to the public, will be conducted on an automated Heidelberg Stahlfolder TH 66 folder, and will assist operators of small and mid-size businesses in building their knowledge and skills on some of the industry’s most advanced folding equipment. “Well-trained operators are a critical component to the success of every print shop,” said Dan Maurer, director of postpress product management

IN TODAY’S market, there is an overwhelming selection of print suppliers from which to choose. As more and more new technologies become available and the printing industry diversifies, traditional sales methods are becoming less effective—and less efficient—with the new breed of print buyers. Gone are the days of cold calls and fruit baskets. So what can give a print supplier the competitive advantage in today’s market? At Print Buyers Online.com (PBO), we set out to answer this question by polling major print buyers. One of our Quick Poll surveys confirmed 68 percent of people agreed with the following statement: “Most print sales reps believe

THOSE OF you in Southern California may be familiar with PrintFest 2008, which will be held at the Anaheim (CA) Conference Center March 27-29. The predecessor of this show was the Gutenberg Festival that was founded in 1973 and sold to GASC in 1999. Following the final year of the Gutenberg Festival in 2005, Chris Jacobson, whose father founded the Gutenberg Festival and Horse Trader magazine, resur-rected the Southern California show in 2006 as PrintFest and has been gradually rebuilding attendance and exhibitor levels. The reason I am writing about this show is the unique approach that is being taken this year. Jacobson is

DÜSSELDORF, GERMANY—January 22, 2008—Visitors to drupa 2008, print media trade fair, can look forward to a first-class ancillary program. Seminars, workshops, talks, individual tours of the trade fair as well as special presentations such as the “drupa innovation parc presented by HP” and “drupacube” add up to unparalleled knowledge transfer for international experts. “The ancillary programme is a key building block in the overall drupa concept and the ideal complement to the exhibitors’ technology offerings,” said drupa Project Director Manuel Mataré. The program’s individual building blocks are modular, allowing them to be freely combined according to visitors’ interests. “Our priority is achieving a target-group-specific

LAS VEGAS—January 10, 2008—AMS today announced its role as a founding sponsorship of Print UV 2008, the first printing industry event focused exclusively on the growing UV printing market. Designed as an intimate, peer-oriented event, “Print UV” is sponsored by a founding group of key industry participants dedicated to encourage, promote and sustain the growth of UV printing in the global graphic communications industry. “We are thrilled to be a founding sponsor in the formation of the Print UV 2008 Conference and the Print UV Association”, remarked Hans Ulland, Co-Founder and Vice President of Sales for Air Motion Systems. “UV is one of the

SEWICKLEY, PA—Ken Field Sr., president and CEO of Continental Web Press in Itasca, IL, will be the recipient of the 10th annual Harry V. Quadracci VISION Award, sponsored by the Web Offset Association (WOA). Field founded Continental Web Press in 1973. The company employs more than 200 people and registers $80 million in sales.The VISION…

Holger Garbrecht, the new president and CEO of KBA North America, took a few minutes to answer some questions regarding his company, the marketplace, new technology and the upcoming Drupa exhibition. As a relative newcomer to the American printing market, what are your observations of the U.S. printing industry in comparison to that of Western Europe? Holger Garbrecht: The U.S. market is more diverse. An example is that many printers are looking more toward large-format printing or long presses with UV and high automation. On the other hand, we are working with many customers that are looking for entry-level presses that will allow them

MIAMI BEACH, FL—December 20, 2007— Where can graphics, creative and publishing professionals go to learn about, or polish their skills on, the latest tools of the trade - like Adobe InDesign, Acrobat, Photoshop, Illustrator, Dreamweaver and Flash? Unless they live in major metro areas, the level of education available - and the community of users with whom to exchange ideas, tips and tricks - is limited. Access to expert advice, hands-on tutorials, and peers with whom to exchange information, ideas and best practices remains unavailable to most. Fortunately, this scenario changes with the breadth of educational offerings available at the upcoming Graphics of the Americas

DUSSELDORF, GERMANY—International print exhibition drupa will offer a special event for print buyers when its 2008 show kicks off here next May. Called drupacube, the event will focus on marketing-driven applications for printed products.The drupacube will feature symposiums and workshops on a variety of topics. Cross-sector symposiums will address themes including brand protection, green printing…