Caught in the Communications Speed Trap
I’m one of the lucky ones. My communications are often guided by a strategy that has been agreed upon by a group of like-minded strategists or a client committee. This makes it easy for me to set sail for my goal of implementation and business results.
It’s a journey that is barely worthy of the name “strategic development” because so much has been agreed upon in advance of my communications. But for so many responsible for such communications, there isn’t a strategy to follow or a project runway that guides them in their decision making about what is and is not important to emphasize.
- Categories:
- Business Management - Marketing/Sales
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.
