Printing Techniques Make Paper’s Attributes Manifest

When it comes to print, I like the unexpected. Iggesund’s promotion for the Invercote sheet incorporates an ample dose of it. There are many reasons to love this piece—yummy textures, surprising pop-outs, images that appear to be 3D…all ideas you’ll want to steal.

Tucked inside an outer sleeve that is styled like a magazine holder are four folders. Each has its own theme: Fan, Spider, Feather and Snake that depicts a particular attribute of the paper.