AG Alliance is an innovative program aimed at assisting current franchisees in growing their business, new candidates in understanding the options for joining the AlphaGraphics Network, and independent print owners interested in converting or selling their businesses.
AlphaGraphics’ new strategy combines traditional printing services with online and mobile marketing and social media to help restaurants succeed. “Whether it’s through direct mail, mobile marketing, or digital marketing solutions, we’re confident that AlphaGraphics’ marketing programs can keep restaurants full, allowing restaurant owners to focus on what they do best, keeping their customers happy and full.”
Commercial printer company and personnel news from Printing Impressions’ March 2012 edition.
Art Coley has been promoted from senior vice president of global development to president of the AlphaGraphics franchise organization with nearly 300 centers worldwide. This appointment is effective immediately and follows the departure of Kevin Cushing as CEO of the company.
Commercial Printing Industry News Briefs from Printing Impressions’ February 2012 edition, including items on Intelligencer Printing, Burton & Mayer, RR Donnelley, BRD Printing, AlphaGraphics, Lehigh Phoenix, Corporate Press and PrintingForLess.com.
SALT LAKE CITY—Business and marketing communications franchisor AlphaGraphics Inc., formerly owned by the UK-based GA Pindar & Son, has been purchased by an affiliate of Maryland-based private equity fund Blackstreet Capital Partners II.
“This is a unique deal for our team; Blackstreet typically purchases underperforming companies,” said Managing Director Lawrence Berger. “AlphaGraphics, which is healthy and profitable, does not fall into this category. The company has not only weathered some difficult economic times, but continues to lead its industry in average center sales and net center growth.”
Client and supplier winners of the 2012 PODi Best Practices Awards for digital printing case studies include: Direct Marketing Category—Scottish Power and Eclipse; Marketing Resource Center Category—DoubleTree by Hilton, MSP, Tray and eIntegrity; and Self-Promotion Category—AlphaGraphics (solo entry).
Commercial printer company and personnel news from Printing Impressions’ December 2011 edition, including coverage of Allegra Network’s annual convention and the Print in the Mix research report on “Executing Multichannel Relational Communications.”
In order to continue to survive and grow, small business owners must focus on reaching the community of social media users, according to Jesse Himsworth, director of marketing at AlphaGraphics. In addition to traditional printing services, AlphaGraphics locations now offer multichannel, cross-media solutions, such as mobile, e-Publishing and e-mail marketing solutions to small- and mid-sized businesses.
