October 1, 2005
by chris bauer Managing Editor While ancillary services in general are often pointed to as the savior of the commercial printing industry, fulfillment services specifically have received more fanfare than some of the other value-added capabilities. In speaking to printers that offer fulfillment services and to experts on the subject, it's easy to see why the two go hand-in-hand. "Printers are being asked by their customers to start fulfillment operations to support the client's marketing operation," observes Tom Quinn, director of fulfillment services for the Mailing & Fulfillment Service Association (MFSA), noting that 88 percent of printers that participated in a recent NAPL/MFSA survey stated this as
