DATAMATX Inc.

IN THIS age of buzzword bingo and the “go big or don’t go at all” extreme lifestyle, it’s understandable that the printing industry should continue to see a string of next big things. Ultimately, market realities and technology considerations have tempered at least the pace of each of the predicted revolutions, starting with digital printing, then the dotcom gold rush, one-to-one marketing, JDF and now transpromotional (transpromo) printing. That transpromo represents a significant business opportunity is not in question, although there are differences of opinion about how fast the market will develop. On the bullish side, the InfoTrends Inc. research firm, based in Weymouth,

Transpromo, adding marketing messages to bills/statements, is a rarity in today’s business climate—a printing segment that promises strong growth. Unfortunately, that spending is likely to come out of a company’s traditional direct mail budget. It’s also not clear if commercial printers are well positioned to compete for this business. According to research done by InfoTrends, a Questex Co., color digital output of transpromo work totaled more than 1.6 billion pieces in 2006. It’s projecting the annual output to approach 22 billion pieces by 2010, for a 91 percent compound annual growth rate. Several factors contribute to the bullish outlook for this market segment. 1)

New Press Heats Up Southern Market ATLANTA—A five-color Sakurai 575SDC sheetfed press with in-line coater is now running jobs at Canterbury Press. The machine, which is the first of its kind in the Atlanta market, was installed by dealer Paper Handling Solutions. ARIZONA TEMPE—Business Cards Tomorrow (BCT) has added a Presstek direct imaging (DI) press to its facility here and in Denver to support increased demand for short run, fast-turnaround printing. CALIFORNIA HAWTHORNE—Lithographix Inc. has installed a Sentinel ink management system from Accel Graphic Systems on its eight-color Mitsubishi D3000 press. ROCKLIN—J&M Printing, a general commercial printer, has installed a four-color Heidelberg Speedmaster SM 52 sheetfed press with in-line aqueous