EFI

Unlocking the Web-to-Print Potential for Multi-Channel Marketing Campaigns
March 24, 2015

There’s an important question you need to ask yourself. How do you Web to print? Yes, there are a number of ways to embrace Web-to-print (W2P) workflows. You can house marketing, sales collateral or branded items on a site that can be used and personalized by a corporate client with offices in multiple locations. But as you ponder the W2P talking points—the importance of data security and using that relationship to latch on to a customer until the apocalypse—and what the offering can do for your clients, take a step back and ask yourself the following question.