I HAVE written a great deal about marketing strategies in this space, including everything from marketing basics to self-promotion and integrated communications strategies. One area of marketing that is often overlooked is the role of providing support to the sales force.
Printing Impressions’ Across the Nation Commercial Printing News for December, 2008.
Printing Impressions’ Commercial Printing Supplier News for December, 2008.
The focus at Graph Expo was on what’s available to buy today, especially with the deadline looming for the investment tax credit. Digital press vendors asserted that the current economic conditions play to the technology’s strengths. Shorter runs produced on demand combined with more targeted, personalized printing enable the industry’s end customers to make the most of their printing spend, the argument goes. And, it’s more sustainable to boot.
IF YOU had an opportunity to attend SGIA or Graph Expo—or both—last month, I hope you took the time to see what is new in the world of wide-format ink-jet. There have been lots of exciting advances that commercial printing businesses should consider taking advantage of to diversify their businesses and drive revenue growth.
CHICAGO—October 27, 2008—The International Cooperation for the Integration of the Processes in Prepress, Press and Postpress (CIP4) Organization today announced the results of it biannual election of Advisory Board representatives and Board of Directors officers.
The Print Council is stepping up its drive to unite print providers and media decision-makers behind the effectiveness of printing as a marketing, entertainment and educational medium. The accelerated effort is spearheaded by two new membership recruitment brochures produced by Council member Jet Inc., and a recently launched series of advertisements that were created by Council member NAK Marketing and Communications.
FOSTER CITY, CA—Roughly two years after making its first investment in the company, EFI has announced its intent to acquire Raster Printers. The deal is expected to be completed by December 1. Raster Printers, currently marketed under the Daytona brand, will be rebranded as Rastek under EFI. It augments EFI's presence in the growing display graphics market.
RESTON, VA—October 16, 2008—For the third year in a row, the GRAPH EXPO MUST SEE 'EMS Committee has named management information systems (MIS) as the most critical technology for printers to employ for success in this changing print market. MIS topped a list of the six technologies deemed most important for printer survival in 2009 and beyond.
ROLLING MEADOWS, IL—October 15, 2008—At Graph Expo 08, Komori will demonstrate three state of the art printing presses focused on helping printers maximize productivity and profitability. Under the banner “The Journey is What Moves You,” Komori will demonstrate three printing presses that will show attendees how easy it is to get jobs on and off a Komori press—critical in reducing cost and waste.
