EFI

Helping Dealers Sell More Tires [ The Business Objective ] Manufacturers in competitive industries like automotive products need every advantage to help their dealers stand out in the marketplace. Bridgestone (www.bridgestoneamericas.com) is one of the world's largest manufacturers of tires and rubber products, with more than 1,500 dealers across Canada and the United States. With dozens of products, collateral management and fulfillment for this network could easily become a branding and logistical nightmare. Bridgestone corporate marketing sought a solution that would eliminate these problems, and make it easier for dealers and retailers to develop advertisements and other marketing materials. Another goal

Philly Delivers For On Demand PHILADELPHIA—According to show organizers, the change in venue for AIIM On Demand 2005 met with "rave reviews" from attendees and exhibitors. Therefore, the event has been scheduled to return to the Pennsylvania Convention Center on May 16-18, 2006. More than 35,000 people are said to have registered for the 2005 installment, which included some 21,000 attendees and staff from the 350 exhibiting companies. A wide range of hardware was on display around the show floor, but advances in software accounted for most of the new product announcements in the production printing arena. Xerox Corp. did formally introduce the

Jay Pontiac-Buick—Dealership Service Offers [The Business Objective] Jay Pontiac-Buick is an automobile dealership located on the Bedford AutoMile in Bedford, OH. They have been serving the community for more than 45 years. Ron Richnavsky, service manager at Jay Pontiac-Buick, considers himself very aggressive in the promotion of his business. For years he had been investing in direct marketing and personalized mailing activities with a specific vendor. His vendor spoke about personalization, but failed to deliver any but the most basic levels of direct marketing activity. Prompt Recovery is a variable data and one-to-one marketing firm—specializing in design, printing, data management and consulting services—that has served the automotive

Web Printers Hit The Race Track DALLAS—Sun Chemical offered Web Offset Offset Association Conference attendees the opportunity to climb into a NASCAR race car for a high-speed ride around the track at the Texas Motor Speedway. Of the 250 guests in attendance at the event, nearly 160 people elected to ride as passengers in the stock cars, which reached speeds of 170 miles per hour as they sped around the oval track. DiMS! organizing print's entire European staff have relocated to a brand new, purpose-built, state-of-the-art office building in Lichtenvoorde, the Netherlands. The building is equipped with ultra-modern demo spaces and well-equipped training classrooms. KBA North America

Printer's Event Draws a Crowd ATLANTA—For the second year in a row, "Color Talk," presented by The EPI Companies, created a stir in the marketing community, drawing more than 400 corporate communications executives, marketing coordinators and print procurement specialists. The program featured a presentation by Leatrice Eiseman, a renowned color specialist who also serves as executive director of the Pantone Color Institute. EPI sponsored the event as an educational opportunity for clients and prospects, and to build awareness of the company's single-source array of marketing services. "Color Talk" was preceded by a reception featuring 29 exhibits. arizona TEMPE—Company officials from Ben Franklin Press

Huntington College Brochure Builder The Business Objective Huntington College (www.huntington.edu) is a small, Christian, liberal arts college with an enrollment of 1,000 in northern Indiana. Like many small colleges, it depends on strong recruiting tools to keep its dorms and classrooms full. But the marketing of higher education had become repetitious, dominated by a one-way flow of generic documents. Huntington College needed an alternative way to effectively reach the kind of prospects they wanted on their campus; they needed to understand their dreams and aspirations and reach out to them using this personal information. So Huntington turned to the Internet. The overall goal was

Innovate '05 Takes Digital Printing on the Road ROCHESTER, NY—Innovate '05 has begun its 14-city sweep across North America, offering attendees a day-long, free seminar on digital printing. Xerox Corp. is working with more than 25 industry partners to put on the tour. The program is designed to "help print providers and professionals in the marketing, creative and design services fields use digital printing technology to increase productivity, reduce costs, improve work processes and provide more services." Each tour stop will feature a keynote address delivered by Howie Fenton, senior consultant of digital technology, National Association for Printing Leadership (NAPL); Bob Tapella, chief of

BY MARK SMITH Technology Editor In terms of the production process, proofing often is the last remaining physical tie between the print buyer and printer—except for the finished product, of course. Both parties have resisted changes to the status quo. Soft, or monitor-based, proofing is a logical step toward a truly all-digital workflow. The notion of evaluating and approving work on-screen probably was suggested the first time work was produced digitally. Yet, the various solutions that have been introduced are still working to gain acceptance, especially for approval of color. Issues related to monitor technology can still be sticking points, but the biggest

BY MARK SMITH Technology Editor Few things are as fundamental to the color offset printing process as screening. Add to that the experience built up with conventional screening, general resistance to change and some technical issues, and it's easy to understand the industry's caution when it comes to alternative screening solutions. The category of enhanced screening technologies now has been expanded to include what are referred to as "hybrid" systems, along with true stochastic or frequency modulated (FM) screening. Hybrid technology claims to combine the benefits of conventional, or AM (amplitude modulated), and FM screening. One group of specialty screening solutions that won't

Trade Binder Adds New Equipment LONG ISLAND CITY, NY—J&M Finishing recently installed a four-pocket Heidelberg Stitchmaster ST 270 saddlestitcher with cover feeder to increase production and versatility in this all-Heidelberg shop. In order to update J&M Finishing's equipment, owner Mike Perreca temporarily replaced an existing six-pocket Stitchmaster ST 90 saddlestitcher with the new ST 270. Perreca plans to reinstall the ST 90 when additional space becomes available. In addition, J&M Finishing added additional pockets to two machines, making the new ST 270 a five-pocket stitcher and an existing ST 270 a seven-pocket system. Founded in 1999, J&M also houses three B-30 Stahlfolders, a TD-56 Stahlfolder, a Stahl