FUJIFILM Graphic Systems Div.

JERUSALEM— May 22, 2008—Lenticular production for point-of-purchase materials, signage, packaging and more is poised to be a crowd-pleaser at the upcoming drupa 2008 exposition in Dusseldorf. HumanEyes will be showcasing the sophisticated 3D and special effects lenticular capabilities of its lenticular creation and production software throughout the show in conjunction with partners including Fujifilm, HP, KBA, and Océ. DPLenticular Ltd., Pacur’s exclusive LENSTAR lens distributor in Europe, is furnishing a range of LENSTAR lenticular materials to all HumanEyes graphic arts partners during the show for production of the lenticular samples. “Lenticular will undoubtedly be one of the hottest application areas at drupa this year,”

ROCHESTER, NY—May 21, 2008—Xerox Corporation (NYSE: XRX) today announced advances in the integration of Xerox FreeFlow Digital Workflow Collection software with two leading offset workflow systems, Prinect, the Print Shop Workflow from Heidelberg and Fujifilm Workflow XMF. These integrations enable print providers to leverage their existing offset workflow to serve as a single, familiar point of control for both digital and computer-to-plate offset print work. Both systems are based on industry-standard PDF print files and JDF (Job Definition Format) platform-independent job tickets, which provide instructions for producing jobs. The longstanding integration of Xerox FreeFlow with Prinect from Heidelberg has been enhanced to enable two-way

SANTA CLARA, CA—May 16, 2008—Fujifilm Dimatix, the world’s leading supplier of drop-on-demand inkjet printheads for industrial applications, today announced it has developed the Q-Class, an advanced-design piezoelectric drop-on-demand inkjet platform around which it is building a new family of printheads, 2.5-inch wide quad printhead assemblies and modular, monochrome printhead clusters for high-speed scanning and single pass printer architectures. In addition, Fujifilm Dimatix announced it will unveil the first two members of the new Q-Class product family - the 1000 dpi Q-256/10 and 600 dpi Q-256/30 - at Drupa 2008, the world’s premier exhibition for the printing industry taking place in Düsseldorf, Germany May 29

VALHALLA, NY—Fujifilm Graphic Systems U.S.A. has reorganized its national sales team. The new structure is designed to allow the Fujifilm sales force to better serve and respond to customers’ needs, both in terms of new technologies and equipment as well as with consumables and other supplies. Todd Zimmerman will assume the new position of vice president, field sales, while Phil Kane will take on the role of vice president, national equipment sales. Zimmerman will oversee all four of the company’s sales regions, as well as national accounts, pressroom products, newspaper products, Fujifilm sales specialists and dealer sales. Kane will lead digital equipment and electronic

VALHALLA, NY—April 28, 2008—Fujifilm Graphic Systems U.S.A., Inc. announced today that Masahiro Ota is the company’s new president and chief executive officer. Ota replaces Hiro Tada, who has taken a new position as president and chief executive officer with Fujifilm’s Medical Imaging Division. “Fujifilm is well-positioned to face this challenging market, thanks not only to our ability to produce quality, reliable plates and prepress equipment, but also our ability to integrate new technologies - such as digital printing and wide format imaging - into our customers’ operations,” said Ota. “I’m looking forward to the taking on the challenges of this new position and working

VALHALLA, NY—March 20, 2008—Fujifilm U.S.A., Inc. today announced that the Wide Format Ink-jet business unit of Fujifilm Hunt Chemicals U.S.A., Inc. will become part of Fujifilm U.S.A.’s Imaging Division as of April 1, 2008. Moving forward, retailers and professional labs will benefit from the convenience of a single point of order for all imaging hardware and supplies, including wide format ink-jet products. “Many of our customers are currently expanding their Frontier solutions to generate revenue from a wide range of products beyond traditional 4”x 6” prints,” said John Placko, senior product manager, Wide Format Inkjet Products, Imaging Division, Fujifilm U.S.A. “Today’s announcement

MIAMI BEACH, FL—March 18, 2008—Nearly 13,000 attendees from 78 countries converged under the sun to share in the excitement of Graphics of the Americas 2008, held from February 27 through March 1 at the Miami Beach Convention Center. “We turned up the volume this year and made some very positive noise in virtually all areas of the event,” says George Ryan, President and CEO of PAF, host of Graphics of the Americas. “We worked hard to bring a sharpened experience for attendees and exhibitors alike. From enhanced support to dynamic conference sessions, there was an exciting energy that pulsed throughout the show.

AUGSBURG, GERMANY—10 March 2008—The PrintCity Alliance has announced seven Competence Centres, plus other significant new visitor attractions for drupa: • Drupa 2008 focus on the ‘Connection of Competence’ PrintCity Alliance core networking customer benefit – ‘Networking’ internally and externally is the reason that this unique alliance has grown in global success & importance over the last ten years • New PrintCity theme for drupa 2008 – communicating the ‘Connection of Competence’ networking advantages of the Alliance, together with other visitor benefits: • Seven market-leading PrintCity Alliance Competence Centres in Hall 6 – where visitors can see the latest technologies explained and

THE STAFF at Haapanen/Burkett Inc. believes that being a successful, full-service commercial printer begins with an unwavering commitment to customer service, along with offering a wide variety of production capabilities to its largely pharmaceutical industry client base. Founded by Jerry Haapanen and Joe Burkett in 1984, the Gurnee, IL-based company came to fruition when the two typesetting business owners realized the advantages of merging their experience and expertise into a partnership. Built on the premise of being a one-stop shop, Haapanen/Burkett cultivated a strong business base by serving the typesetting needs of small, local printers by preparing camera-ready art. The company quickly developed

ARE YOU going to Drupa 2008? In its 14th edition (the first Drupa was in 1951, 57 years ago!), it will be the largest ever, with more than 1,800 exhibitors from 50 countries and more than 1.8 million square feet of exhibit space. More than 400,000 visitors are expected during its two-week run, beginning May 29th. Why do I bring that up in a column about marketing? Classic marketing texts talk about the “4Ps” of marketing: Product, Price, Promotion and Place. • Product: This is the physical product or service offered to the customer. It also refers to any services or conveniences that are