GMC Software Technology

GMC Software Technology, the standard in personalized communication, will be highlighting a number of transpromo campaigns at the On Demand Conference and Exhibition, March 30 through April 2, 2009 in Philadelphia.

APPENZELL, SWITZERLAND—May 13, 2008—GMC Software Technology, the standard in personalized communication, will preview two components of its Integrated Marketing System at Drupa 2008 in stand 08B/C23. GMC PortalBuilder and GMC Open Document Publisher (ODP) software can help customers build effective, efficient personalized marketing communications programs, from data handling through design to final production and delivery. PortalBuilder creates complete web-based marketing centers and web-enabled automation for integrated, multi-channel personalized campaigns. Open Document Publisher is a solution for managing all customer communications. It enables an automated process to collect, sort, merge and dispatch variable data documents according to customized business rules. The GMC Integrated Marketing System

LUTZ, FL—February 13, 2008—Xplor International, the worldwide electronic document systems association, today announced the recipients of its annual 2008 awards. The three Xplor Awards recognize the Innovator of the Year, Technology Application of the Year and individual Lifetime Achievement. The awards will be presented at Xplor’s opening ceremony on Tuesday, March 4, 2008 at the Xplor Document University, Global Conference and Exhibition in Boston, Massachusetts. Lifetime Achievement Award—this year’s Lifetime Achievement Award, a new award formed in 2007, goes to Frank Delfer, executive vice president of technology and Chief Technology Officer of DST Output, El Dorado Hills, California. Delfer’s career reflects a record

Transpromo, adding marketing messages to bills/statements, is a rarity in today’s business climate—a printing segment that promises strong growth. Unfortunately, that spending is likely to come out of a company’s traditional direct mail budget. It’s also not clear if commercial printers are well positioned to compete for this business. According to research done by InfoTrends, a Questex Co., color digital output of transpromo work totaled more than 1.6 billion pieces in 2006. It’s projecting the annual output to approach 22 billion pieces by 2010, for a 91 percent compound annual growth rate. Several factors contribute to the bullish outlook for this market segment. 1)

THE FIFTH annual PIA/GATF Variable Data and Personalization Conference, held November 12-14 in Phoenix, will feature more than two days of sessions to help companies advance their capabilities. This special supplement has been designed to highlight some of the key conference topics and speakers. Attendees will hear case studies from the Canadian Conservative Party and Move.com that provide a behind-the-scenes look at effective uses of VDP. Three separate tracks, a total of 21 sessions, are being offered. Management sessions will include: Building an Efficient Cost/Financial Model; Liability/Security Issues; Managing a Multimedia Company; Transitioning from Transactional to Marketing; as well as Profiting from Digital

Tackling a sizzling-hot topic in the printing industry, the 2005 PIA/GATF Variable Data and Personalization Conference scheduled for November 6-8 at the Sheraton Crescent Hotel in Phoenix is designed to offer attendees the critical information needed for personalized digital printing success. In the following special section you will find articles pertaining to the main topic of this upcoming PIA/GATF event. Included are a look at several digital printers who have successfully implemented variable data printing (VDP); how a leading direct marketing agency relies on VDP to boost response rates; compensation plans for digital salespeople; results from a recent study concerning postal damage to digitally printed

BY MARK SMITH Mining the rich potential of variable-data printing has proven to be tougher going than early assays may have indicated. The biggest obstacles have been, and continue to be, inadequate customer data gathering on the part of potential users and/or limited understanding of how to capitalize on such information. Early on it became apparent that selling and executing variable-data work required direct interaction with marketing types. Trying to go through the normal channels—i.e., print buyers and even creatives, to an extent—wasn't effective. The right place to start is with the marketing goals of the organization, not the capabilities of the process.