Hewlett-Packard

Enhancing Brand Power with Digital Packaging Printing
January 10, 2020 at 12:01 pm

Packaging is a crucial marketing and communication tool and brand owners look for ways to improve its quality, creativity, and effectiveness. Printing packaging on digital presses offers brands of all sizes, from large corporations to small-batch producers, many opportunities to enhance brand power, consumer engagement effectiveness, and customer experiences. This report combines NAPCO Research data on brand owner trends with examples of how digital printing is powering packaging success and improving customer engagement.

Defining the Best Practices of High-Performance Digital Print Providers
December 12, 2019 at 1:01 pm

Print service providers (PSPs) are continually challenged to make business and investment decisions that will drive growth and profitability. Determining the best course of action requires careful analysis of market trends, technology developments, customer demands, and industry leaders. This report combines NAPCO Research survey findings with profiles and examples of the actions successful printing companies are taking to enhance business success.