Following its successful expansion into the wide- and grand-format retail visual merchandising marketplace, Sandy Alexander has now “gone small” with the purchase of a Heidelberg Speedmaster 52 sheetfed press. “We are now platform agnostic,” asserted Mike Graff, president and CEO.
HP announced updates to its HP MagCloud portfolio, expanding its self-publishing offerings with new products to help brands stand out from the crowd. With the new larger formats, HP MagCloud users can quickly and affordably publish a broader range of professional-quality custom or personalized marketing materials, promotional items and mementos.
King Printing (Lowell, MA) and Rotolito Lombarda (Milano, Italy) are now able to offer clientele on the North American and European continents the same service level of Web-to-print driven, on-demand book manufacturing using the same digital production technology.
DS Graphics has installed an HP T200 color inkjet web press, enabling the communications services provider to double its business volume with some clients and expand its portfolio of services. “This equipment, with its roll-fed technology, is taking our company to the next level, with greater flexibility and efficiency against cut-sheet devices,” said Bill Nethercote, executive vice president, DS Graphics.
The Label Printers’ investments in an HP Indigo WS6600 digital press, Domino K600i UV inkjet system, AB Graphics Omega HSR1300 inspection slitter rewinder, and DuPont EC/LF 1000 exposure unit will give the company increased manufacturing capability, capacity and quality control, while at the same time, contributing to the company’s ongoing efforts to reduce their environmental impact.
Commercial printer equipment installations and other news from Printing Impressions’ July 2012 edition, featuring DiscPro Graphics and Marrs Printing & Packaging.
HP announced that LS Direct Marketing has increased its productivity and lowered costs with the recent installation of a HP Indigo 7600 digital press. “We’ve been pleased with our initial investment in the HP Indigo 7000 and are excited to upgrade to a press that offers clients enhanced print quality, application versatility and cost savings,” said Jeff Horowitz, president, LS Direct Marketing.
HardingPoorman Group was faced with increasing demand for printing on rigid materials. PriscoDigital recommended the HP Scitex FB700 UV printer, which enabled HardingPoorman to eliminate the “print-and-mount” workflow it was using and print directly on a wide variety of rigid materials
CLIFTON, NJ—Sandy Alexander, a direct mail and commercial printing provider, announced that it will become a beta site for the new HP Indigo 10000 digital press. The system will be operational this fall at its carbon-neutral digital printing facility powered with 100 percent wind energy.
In the highly competitive production printing marketplace, it can be difficult to persuade customers to buy from you if there is a perception that you offer similar products to competitors, but with a higher price tag. Furthermore, trying to beat competitors on price alone is cutthroat, risky, and not recommended. This strategy attracts bargain-hunters who are all too ready to defect to competitors for a better deal.
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