It is quite rare when visitors can see a live demonstration of a complete, practical production workflow, from design to print to cut. However, right next to HP at the Dscoop7 exhibition, March 22-24, 2012, in Washington, DC, will be a large 20x40-ft. booth where Platinum Sponsors Esko and PriscoDigital will demonstrate just that.
DAYTON, OH—Standard Register, a provider of communications management solutions, has installed four HP Indigo digital presses to produce color-critical, personalized collateral for a broad base of clients in health care, financial services, commercial and industrial markets.
HP’s 53,300 square foot stand at Drupa—in hall 4 of Messe Düsseldorf—will be Drupa’s second-largest exhibit. It also will be the tradeshow’s single-largest exhibit of digital printing technologies, building on HP’s legacy of bringing innovation to market.
In the finishing category, O’Neil purchased IBIS Smart-binders a few years back after experiencing disappointing productivity with saddlestitchers from other suppliers. The Smart-binders have proved to be winners for O’Neil, almost doubling productivity from its previous systems.
Standard Register installed an HP Indigo press 5500 at each of its print-on-demand (POD) hubs in Boston and Atlanta and two HP Indigo 7500 digital presses at its Charlotte, NC, hub. The installations support an overall initiative at Standard Register to help enterprises develop a competitive marketing advantage through high-end, targeted communications.
Twenty of the printing industry’s foremost suppliers have signed on as sponsors for the upcoming Vision 3 Summit to be held Feb. 19-22, 2012, at the Marco Island Marriot in Marco Island, FL. The second-annual executive leadership conference has the theme “Focus Your Vision on Transformation and Growth.”
Dscoop7, taking place March 22-24, 2012, at the Gaylord National Hotel and Convention Center in Washington, DC, will feature Neil Giarratana and Gerry Layo.
HP and Hearst Magazines announced the publishing company’s first venture in fully personalized advertising content in a magazine, representing a new approach to creating more effective and measurable marketing campaigns.
Some Popular Mechanics subscribers got something extra with their November issues. The issue was bundled with an outsert from Hewlett-Packard that greeted them by name and showed a scene specific to their hometown. Inside the issue was a 16-page insert that gave readers locations where they could buy HP products near their homes.
As for the results, 3 percent of the 300,000 subscribers who got the customized issue entered the contest, which is in the ballpark of the response rate for direct mail. But of that 3 percent, 85 percent clicked on the QR codes in the insert.
HP announced that Symeta, part of Colruyt Group, one of the leading retailer and supermarket chains with operations in Belgium, France and Luxemburg, has installed the first HP T400 Color Inkjet Web Press in Europe to help drive production of personalized, targeted communications.
