IWCO Direct

CHANHASSEN, MN—IWCO Direct will expand its Elm City, NC, plant and consolidate three Long Island, NY, facilities into one, resulting in a net addition of 350 positions to the organization. Elm City is the former Cox Target Media Valpak production facility acquired by IWCO Direct in October of 2006. The deal included a phased transition plan to be completed in the fourth quarter of this year but, based on performance results and operational costs, the facility will be expanded beyond the initial plan to include a “super commingle” site to drive postal optimization strategies. As a result, IWCO Direct’s commingling capacity will increase 35 percent. This

Stitch in Time Saves Nine NORWELL, MA—Smith Print, a full-service commercial printer in the greater Boston area, recently installed a Vijuk 321-T saddlestitcher equipped with six pockets plus cover feeder. The new stitcher was sold and will be serviced locally by Pasquariello Graphics. Frank Stanley, bindery foreman, and Tom Plourde, lead bindery operator, were involved in the final decision-making process and worked closely with Vijuk technicians during the installation and operational training. Open House Showcases UV Special Effects Options SAN RAFAEL, CA—A first-of-its-kind UV Special Effects open house, sponsored by KBA North America, was recently held at Paragraphics Inc., a

IWCO Direct Changes Hands CHANHASSEN, MN—Marketing specialist IWCO Direct is changing hands, with Avista Capital Partners acquiring a controlling interest in the company from Court Square Capital Partners. The transaction does not impact day-to-day operations. IWCO Direct’s executive management team will retain their shares in the company and continue to lead it. Donnelley Sheds Old Names CHICAGO—RR Donnelley has unified its printing and related services offerings under the single RR Donnelley brand. Moore Wallace, Moore Canada, Moore Response Marketing, Moore (in Latin America), OfficeTiger and the company’s network of North American commercial printing facilities have been rebranded as RR Donnelley. Rechristening for PIA New York AMHERST, NY—The

CHANHASSEN, MN—Marketing specialist IWCO Direct is changing hands, with Avista Capital Partners acquiring a controlling interest in the company from Court Square Capital Partners.The transaction does not impact day-to-day operations. IWCO Direct’s executive management team will retain their shares in the company and continue to lead it.

BITS & PIECES RANT WARNING! Keep your hands, face and elbows away from the magazine. Please adhere; neither I nor the powers that be at North American Publishing can be held responsible for those either materially injured or vicariously insulted. Reader discretion is advised. I’m missing something extremely fundamental. Perhaps someone can help me put my finger on it. You know, one of those revelatory moments when you say, “Ah, now I see what you’re talking about.” I’m in need of revelation. It’s this whole “Do Not Mail” (DNM) nonsense. I really, really don’t get it. Why would people take up a cause to

AT FIRST, the notion that states might consider adopting “Do Not Mail” legislation, which would mimic the infamous “Do Not Call” registry established in 2003, seemed more than a bit ridiculous. After all, getting advertising mail is hardly the equivalent of being interrupted by a phone call at dinner time and enduring a solicitor who wants to offer you a lower credit card interest rate via a balance transfer. The beauty of direct mail solicitations is that they allow you to sift through advertisements on your terms—not during dinner, or your favorite television show, or when coming out of the shower, dripping water everywhere.

Label Art has enhanced its online ordering capabilities (www.labelart.com). Customers can use this new service to place catalog orders, upload artwork, view proofs and track the status of their orders 24/7, with an automatic notification of shipment when the order is complete. IWCO Direct, a national provider of integrated direct mail solutions, has joined the growing membership of The Print Council. As a member, IWCO adds its support to the alliance of companies dedicated to increasing the market for printed materials. Grand Junction, CO-based Colorado Printing is expanding its presence into Arizona, and it has hired veteran print sales rep Paul Mullen to help

Friesens Corporation, Lawton Printing, and Corporate Press Join Organization’s Growing Membership WASHINGTON, DC—March 22, 2007—The Print Council, a national business development initiative dedicated to promoting the greater use of printing and print media, today announced that Lawton Printing, The Friesens Corporation and Corporate Press have joined the organization’s growing membership. As new members of the Council, these well-regarded printers will be working with other companies to increase demand for printed materials. Members of The Print Council include commercial printers, paper manufacturers, press, ink and equipment manufacturers, publishers, industry associations, ad agencies, and public relations firms. Through advertising and speaking engagements, The Print Council is

NAME, STREET address, city, state and ZIP code. OK, so you know where the end user lives; heck, the direct mail piece may actually end up in his/her hands. But while the piece may have made its destination, did the print buyer truly deliver with its message? And did you, the printer, help ensure that this message went to a recipient that gives a hoot about your client’s product or service? Frankly, if your message whiffs on the intended audience count, it doesn’t matter if the mailed piece even knows how to ring the recipient’s doorbell. “No matter how good the direct mail piece

WASHINGTON, DC—January 24, 2007—The Print Council, a national business development initiative dedicated to promoting the greater use of printing and print media, today announced that the Jacob North Companies and The John Roberts Company have joined the growing membership of the organization. As new members of the Council, these respected printers will be working with other companies to increase the market for printed materials. Ben Cooper, Executive Director of The Print Council, commented, “We are pleased that Jacob North Companies and John Roberts Company have elected to become part of our important industry effort to promote the value of print to the nation’s