IWCO Direct

Grocery store circulars, fashion flyers, furniture and appliance advertisements. One usually thinks of these as smaller parts of a larger whole, like a daily or weekly newspaper. But, for Nicholas Maiale and his crew at Pennsauken, NJ-based Inserts East, these free-standing inserts (FSIs) are shining stars themselves.

Commercial printer company and personnel news from Printing Impressions’ July 2014 edition, featuring, Bookmasters, Mossberg & Co., Quad/Graphics, Multi-Craft, Maestro Media Print Solutions, GLS Cos.

Direct marketing industry veteran Wes Sparling has joined IWCO Direct's sales and marketing team as vice president of marketing strategy. Sparling will lead client campaign strategy development to help guide creative execution and production.

Which type of person is Jim Andersen, the CEO of Chanhassen, MN-based IWCO Direct? A hint: You don't want to play Andersen in chess, because he will chart out your demise while you're still placing pieces on the board. The high-energy chief exec guides one of the nation's leading direct mail printing enterprises. IWCO Direct posted sales of $368.9 million for 2013, an 11 percent increase from 2012. More growth is envisioned for 2014.

Commercial Printing Industry News Briefs from Printing Impressions’ January 2014 edition, including North American Publishing Co., Harland Clarke Holdings (HCH) and Valassis, NAPL and AMSP, Bang Printing, IWCO Direct, RR Donnelley and Consolidated Graphics,

Commercial printer equipment installations and other news from Printing Impressions’ December 2013 edition, featuring Sandy Alexander, Lithographix, DPI Direct, Apex Color, IWCO Direct, Japs-Olson Co.

The U.S. Postal Service (USPS) is certainly not doing the direct mail space any favors, requesting an exigent rate increase of 4.3 percent. With postage taking up the better part of 60 percent from the direct mail marketing spend, there's less and less meat on the bone. But the USPS has its own problems, and thus far nothing Postmaster Patrick Donahoe has done could spur Congress into addressing the issue of postal reform.

Commercial printer equipment installations and other news from Printing Impressions’ September 2013 edition, featuring Polaris Direct, Zoo Printing, Primary Color, Southeastern Printing, Brown Industries

IDEAlliance has awarded IWCO Direct with a G7 Master Qualification for the company's web and sheetfed printing equipment at its facilities in Chanhassen, MN, and Hamburg, PA.

IWCO Direct has expanded its Level 1 Payment Card Industry—Data Security Standard 2.0 (PCI DSS) compliance certification across all IWCO Direct facilities. Compliance with the PCI DSS standard, ensures that IWCO Direct’s systems are secured and customers can trust the company’s systems and process controls to properly use and store sensitive payment card information.