This interview with Melinda Roberts, Author, "Mommy Confidential" was conducted after Kodak's "Future of Book Publishing" roundtable at the New York Public Library. The forum assembled key members of the publishing industry, including a retailer, a printer, a publisher, a distributor and an author. The objective was to foster a dialogue among key industry leaders on trends, strategic approaches, successes and future direction.
Kevin Kerns, Sr. VP of Marketing talks about Konica Minolta's success at Graph Expo and the partnership with Kodak.
This roundtable discussion hosted by Kodak at the New York Public Library assembled key members of the publishing industry, including a retailer, a printer, a publisher, a distributor and an author. The objective is to foster a dialogue among key industry leaders on trends, strategic approaches, successes and future direction.
Moderator - Jim Milliot, Publisher's Weekly
Panelists:
• Elizabeth Scheier, BarnesandNoble.com
• Jim Robinson, Harlequin Enterprises Ltd
• Paul Morgan, Lulu.com
• Larry Bennett, Baker & Taylor
• Melinda Roberts, Author, "Mommy Confidential"
• Craig Bauer, Hachette Publishing
• Jac Garner, Webcrafters Inc
• Jeffery Mathews, Scholastic
Bob Yelencsics from Kodak, introduces the Kodak NexPress SX Digital Production Color Press. The new press features 26"/660mm sheet size, smaller ink particle size, prints up to 131 ppm (3 up A4) and all with 5th imaging unit solutions.
Kevin Whitlock from Ogilvy, UK shares his thoughts on direct mail and says it may be the most engaging medium for marketing. From the Creativity and Technology Conference Roundtable, hosted by Advertising Age, sponsored by Kodak. London, England - November 11, 2010.
Leslie Figenschou of DST Output talks about combining communications channels (including print) to reach a larger audience. She says read rates for email are around 13% but for direct mail it's over 70% and transactional mail is around 85%, which yields far greater response rates. Kevin Whitlock from Ogilvy talks about the power and permanence of print and print's credibility, personalization and photo book applications. From the Creativity and Technology Conference Roundtable, hosted by Advertising Age, sponsored by Kodak. London, England - November 11, 2010.
Rob van den Heuvel, Operations Manager, speaks on innovative variable data printing services from Bek. The Kodak NexPress 2500 Digital Production Color Press with Fifth Imaging Unit and Glossing Unit helps Bek and their customers create high-impact campaigns with increased Return on Marketing Investment.
At Innovationdays, over 5,000 international experts and professionals in the areas of print-on-demand, data center, direct mail and web finishing are expected to gather to see demonstrations of real-world workflows utilizing the latest in digital print and paper processing technologies.
Terry Hannam, Managing Director, discusses personalized and unique digital printing solutions from Synergie. The Kodak NexPress SX Digital Production Color Press with Fifth Imaging Unit maximizes creative options and increases capacity for the company and their customers.
Like it or not, change is the new normal in the graphic communications industry. Whether your organization is large or small, the challenges are the same:
* cut costs,
* manage risk,
* realize profits, and
* maintain customer loyalty.
