Countless binding and finishing technology providers were candid in their positive assessments of how the scene went down in McCormick Place South. It wasn’t all cartwheels and champagne popping, but this year’s Graph Expo did exceed the expectations of many.
ULTIMATELY, THE common goal among the manufacturers and suppliers of finishing and bindery equipment at Graph Expo (and any trade show, for that matter) is to place their equipment in as many shops as possible. But, as a commerce vehicle, companies displaying their wares approach the annual Chicago event with different goals in mind. Every year there’s a degree of spin doctoring that takes place in the trade press. A show’s attendance can drop 20 percent as tumbleweeds bounce off stitchers and binders, but some writers will rave about how many of the leads were high quality. Frankly, it’s generally 50/50 or slightly in
