Merlin Printing

PERHAPS NO other state in the nation is as heralded and hated, lauded and lampooned, and adored and abhorred, as much as New York. But let’s be frank...99 percent of the ill will is directed at New York City. You don’t hear anyone seething, “I swear, those snobby Uticans really tick me off.” Likewise, no one has complained about the arrogance of those lousy Oneonta Tigers fans. The Big Apple! Musicians coined the phrase “Big Apple,” because when you played the Big Apple, it meant you played the big time. And we believe the hype. Frankie said it—make it there, make it anywhere. It’s

REMEMBER VARICK Street? It used to be teaming with printers, until Trinity Church Real Estate—with extensive holdings on Varick—opted not to renew many printer leases about 10 years ago. Alas, the real estate boom eroded a fine tradition, as many shops were forced to relocate. But New Yorkers are tough, no doubt about it, and have the survival skills to meet challenges. And thrive. According to the PIA/GATF, in its 2006 estimate for state print markets, New York ranked third in the nation for printing shipments at $12.3 billion, trailing only California ($15.3 billion) and Illinois ($12.9 billion). It is easy to get lost