MindFire Inc.

Marketing automation software is a building block in helping to connect all channels.

Dscoop will host more than 100 partners in its Solutions Showcase at DscoopX, March 5-7, 2015, in Washington, DC. Four Diamond and eight Platinum partners are welcomed this year. These 12 companies, along with others at the Gold, Bronze and Ruby levels, will combine to create the largest Solutions Showcase experience in Dscoop history.

We've assembled a small cadre of case studies that drive home the point that the printed piece need not be viewed as a one-dimensional tool, but as a jumping-off point that stirs the creative juices and engages the end user in new and exciting ways. While we're at it, we'll illustrate the role that printers and marketing services providers (MSPs) are playing in the integrated marketing solutions heirarchy.

Several years ago, I was in San Diego for the 2008 Dscoop Conference. Months ahead of the conference, I received a letter asking those who could to stay on an extra day and build a house for a needy family.

I got an invitation to an event by Rider Dickerson a few days ago. This is such a great example of how a printing company can also present itself as a content provider and an industry resource on topics that often extend beyond putting ink on paper.

MindFireInc’s new Marketing Platform is a cloud-based marketing automation software that enables print and marketing professionals build sophisticated multi-touch, multi-channel marketing campaigns for their customers. The platform’s drag-and-drop visual design environment, called Marketing Studio, allows users to create any type of campaign workflow, integrating different channels such as direct mail, email, SMS and Twitter.

MindFireInc announced that a record 10 new software licenses were signed at the seventh Dscoop Annual Conference. Importantly, five of the 10 switched to MindFireInc from competing products.

Designed in partnership with top digital printing and relevant direct marketing industry and technology vendors, PODi Perks brings a variety of special pricing, exclusive discounts and complimentary products and services to PODi members.

There is little doubt that you’re going to print less in the years ahead, at least in terms of run lengths, but it is the value you add to those pages that will make the difference. Offering print with a connection to electronic media is critical.

Dscoop (Digital Solutions Cooperative) will host a member party, sponsored by HP, GPA and MindFireInc at Navy Pier’s Lakeview Terrace Rooftop from 7-11 p.m. Monday, Sept. 12. It also will have a presence within the HP booth #2610/3210 at GRAPH EXPO 2011. All HP Graphic Arts customers are invited to learn more about what Dscoop can offer them.