Modern Postcard

Binding and finishing news briefs from Printing Impressions’ June 2012 edition, featuring Dayton Mailing Services, McArdle and Ferrostaal.

Modern Postcard will introduce Magmito as the preferred DIY mobile app creation platform for small businesses to create cross-platform- compatible mobile apps featuring print-ready QR codes. The partnership will enable customers to take advantage of the USPS’ 3 percent postage discount on direct mail featuring a QR Code.

Binding and finishing news from Printing Impressions' June 2010 edition, including items on Modern Postcard and the SGP Partnership.

Squarely impacted by the “triple assault” of the recession, rising postage rates and growing marketer preference for low-cost digital communications, total U.S. direct mail spending declined sharply in 2008—falling 3.0 percent—and was accompanied by an even more significant cutback in mail volume, according to a white paper released today by Winterberry Group, a leading strategic consulting firm serving the marketing industry.

NEW YORK—September 3, 2008—Marketing agencies stand at a critical crossroads. Changing consumer priorities, a proliferation of new media alternatives and increasingly complex multichannel integration requirements are driving up the pressure to develop and execute seamless, flawless campaigns. And clients are compounding the pressure, expecting their agencies to master an array of marketing execution tools just as well as they master the creation of a new advertisement, landing page or direct mail piece. For all the complexity inherent in their work, though, agencies are only now beginning to awaken to the critical role that technology plays in their marketing process. And despite the emergence of

PART OF effectively marketing your firm is a clear understanding of what your business is about—what are your market differentiators, why do customers buy from you rather than someone else, and what would attract new customers to you rather than the guy down the street or the Internet storefront at their fingertips? In his keynote address at EFI Connect 2007, Apple Fellow Guy Kawasaki’s advice, among other things, was to define your innovation or differentiation with a two- to three-word mantra, like Nike’s Authentic Athletic Performance, FedEx’s Peace of Mind, eBay’s Democratize Commerce. This is a good approach that makes it easy for your

Same High-Tech Press, Same Super Success, Very Different Printers LOS ANGELES—The Komori Lithrone LS40SP Super Perfector with double coater technology—so new, there are only a few operating in the United States—inspired Komori to sponsor a media junket to California in April to see two of the presses in action. The Super Perfector, based on Komori’s successful Lith-rone S40 series, is a tangible example of the company’s commitment to create presses from the user’s perspective, employing their input in the development of its products. Zarik Megerdichian, president and CEO of Glendale-based 4Over Inc., who runs an all-Komori shop, claims he’s one of those end

Sewer Added for Book Applications JACKSONVILLE, IL—To pre-bind educational books (K through 12) and juvenile books on-demand and competitively priced for schools and libraries, Perma-Bound, a division of Hertzberg-New Method, has installed an ODM Super Sewer from On Demand Machinery. Lone Star Shop Upgrades Bindery FORT WORTH, TX—Global Group, which recently purchased a Muller Martini BravoPlus saddlestitcher, reports that the advantages of increased production speed were immediately evident. “It’s fast; we had old equipment and the new equipment is making a difference,” says David McMinn, vice president of production for Global Group. The company handles a varied assortment of projects including brochures, catalogs and many