Every Digital/VDP challenge you are experiencing has been conquered by someone else. This webinar shows you what the best of the best are doing. Save time by learning the right formula for building your Digital/VDP business.
You will learn:
-How to successfully market your digital/VDP services;
-Why the successful succeed and why the failures fail;
-Who is your digital/VDP customer and who isn't;'
-Why your sales force hate selling digital/VDP, and;
-How to motivate them to want to!
This is the last webinar in a series of four, designed specifically for any printers with digital printing capabilities looking to offer or already selling digital print solutions, who want to nurture a profitable, and loyal, customer base. Each webinar focuses on a different aspect of this unique business growth opportunity. Check out the first three in the series now on-demand!
Sponsored by: Océ - a Canon Company
Click here to view this webinar!:
Océ North America, Production Printing Systems
The Océ ColorStream 3500 System made its North American debut at GRAPH EXPO. Part of a twin configuration, the system will be shipping to SourceLink, a Top-15 U.S. direct marketing services provider.
Commercial printer equipment installations and other news from Printing Impressions’ September 2011 edition, featuring items on
A long-time Océ customer, Data-Mail is using the Océ JetStream 2200 inkjet printing system, along with Océ PRISMA workflow software, to accommodate increasing demand for affordable variable color in personalized direct mail. The company operates 24/7 to produce an average of five to six million direct mail pieces daily.
Having the best Digital/VDP equipment in the market means nothing if your reps can't sell to it. Increasing Digital/VDP sales requires a fundamental approach, one that combines diligence, call quality, creativity, and differentiation. This webinar helps you to create a plan that gets you in the door.
You will learn:
- The 4 biggest components to an effective digital/VDP prospecting plan
- The best first impression: Email? Voice Mail? Drop by?
- Why sending digital/VDP samples is a bad, bad idea
- How often to call/When to give up
- 3 reasons why a digital/VDP customer will choose you (Hint: it ain't price!)
This is the third webinar in a series of four, designed specifically for printers with digital printing capabilities looking to offer or already selling digital print solutions, who want to nurture a profitable, and loyal, customer base. Each webinar focuses on a different aspect of this unique business growth opportunity.
Sponsored by: Océ - a Canon Company
To view this webinar, click here.
Commercial printing industry supplier company and personnel news from Printing Impressions’ August 2011 edition
Selling Digital and VDP requires more than just a "Do you need any digital printing today?" approach. It's the research done prior to picking up the phone that creates a killer opening line.
In this webinar, printing industry sales experts and consultants Bill Farquharson, President of Aspire For Inc., and Kelly Mallozzi, President of Success.In.Print, will teach this skill; likely the most important skill that the Digital/VDP sales rep can have.
You will learn:
- Where to look for info on a prospective client;
- 12 things to look for on a company website;
- How to create a killer opening line or voice mail;
- How to differentiate yourself through pre call research;
- How to know if a prospect buys on price before picking up the phone.
This is the second webinar in a series of four, designed specifically for any printers with digital printing capabilities looking to offer or already selling digital print solutions, who want to nurture a profitable, and loyal, customer base.
Sponsored by: Océ - a Canon Company
To view this webinar, click here.
The new JetStream 1400 and 3000 machines give Océ nine high-speed inkjet systems that are divided into four logical breaks, albeit with some overlap. With its range of products, a tight focus on the markets with the most potential, and Canon’s intent to be one of the leading forces in print communications, we can expect to see even more from Océ.
The ColorStream 3500 is a high-speed color inkjet press that will enable SourceLink, a direct marketing services provider, to support sophisticated variable direct marketing campaigns, as well as provide full color, targeted marketing opportunities to its transactional billing clients.
One of the bright spots in our industry is the growing demand for digital printing, often including variable data (VDP). But uncovering the clientele best suited for these types of high-margin printing applications can be quite challenging. This webinar will focus on knowing how to spot a good fit by delivering 10 practical ideas for places to look.
Join renowned printing industry sales experts and consultants Bill Farquharson, President of Aspire For Inc., and Kelly Mallozzi, President of Success.In.Print, for Part One of a special webinar series focused on digital printing and 1-to-1 personalization growth opportunities.
You will learn:
- How to find the best, hottest, and most lucrative digital and VDP jobs;
- How to use the Internet to prospect (Hint: There's more than just Google!);
- "Old-school" methods for prospecting that will surprise you;
- Networking and social media usage to maximize your efforts.
Sponsored by: Oce' - a Canon Company
To view this webinar, click here.
