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arizona PHOENIX—O'Neil Printing has added a new six-color Heidelberg Speedmaster SM 52 perfector with coating system. The new press is an upgrade from a five-color Heidelberg GTO 52. Founded in 1908, O'Neil Printing has been an employee-owned company since 1996. TUCSON—Southern Arizona Graphic Associates has installed a new six-color Komori Lithrone S40 press with coater. california ONTARIO—Rey Nelson Printing purchased a five-color, 20˝ KBA Genius 52 waterless UV press while attending PRINT 05 in Chicago. According to company president George Alderson, the 28-year-old trade shop sees a major market opportunity to produce short-run synthetic printing. FLORIDA MOUNT DORA—DMMI Promotions has installed two DocuSheeter

Tackling a sizzling-hot topic in the printing industry, the 2005 PIA/GATF Variable Data and Personalization Conference scheduled for November 6-8 at the Sheraton Crescent Hotel in Phoenix is designed to offer attendees the critical information needed for personalized digital printing success. In the following special section you will find articles pertaining to the main topic of this upcoming PIA/GATF event. Included are a look at several digital printers who have successfully implemented variable data printing (VDP); how a leading direct marketing agency relies on VDP to boost response rates; compensation plans for digital salespeople; results from a recent study concerning postal damage to digitally printed

Helping Dealers Sell More Tires [ The Business Objective ] Manufacturers in competitive industries like automotive products need every advantage to help their dealers stand out in the marketplace. Bridgestone (www.bridgestoneamericas.com) is one of the world's largest manufacturers of tires and rubber products, with more than 1,500 dealers across Canada and the United States. With dozens of products, collateral management and fulfillment for this network could easily become a branding and logistical nightmare. Bridgestone corporate marketing sought a solution that would eliminate these problems, and make it easier for dealers and retailers to develop advertisements and other marketing materials. Another goal

SEWICKLEY, PA—A panel of independent judges dubbed 17 innovative technologies worthy of 2005 PIA/GATF InterTech Technology Awards. The winners were chosen from a field of 52 technology nominees. Winners will be presented with Lucite InterTech stars during an annual banquet at the 2005 PIA/GATF fall administrative meetings, November 10-13, in San Francisco. The following is a list of the companies and their honored technologies: Metrix v1.5, LithoTechnics Pty Ltd. and Alterio Associates; Chameleon, Böttcher America; PDF Compare and PDF Merge, Creo Inc.; in-line coating for digital presses, NexPress Fifth Imaging Unit Solutions (Eastman Kodak); in-line coating for digital presses, Xeikon Print Protector, Xeikon International/Punch Graphix; Arrowlith UV,

Huntington College Brochure Builder The Business Objective Huntington College (www.huntington.edu) is a small, Christian, liberal arts college with an enrollment of 1,000 in northern Indiana. Like many small colleges, it depends on strong recruiting tools to keep its dorms and classrooms full. But the marketing of higher education had become repetitious, dominated by a one-way flow of generic documents. Huntington College needed an alternative way to effectively reach the kind of prospects they wanted on their campus; they needed to understand their dreams and aspirations and reach out to them using this personal information. So Huntington turned to the Internet. The overall goal was

Innovate '05 Takes Digital Printing on the Road ROCHESTER, NY—Innovate '05 has begun its 14-city sweep across North America, offering attendees a day-long, free seminar on digital printing. Xerox Corp. is working with more than 25 industry partners to put on the tour. The program is designed to "help print providers and professionals in the marketing, creative and design services fields use digital printing technology to increase productivity, reduce costs, improve work processes and provide more services." Each tour stop will feature a keynote address delivered by Howie Fenton, senior consultant of digital technology, National Association for Printing Leadership (NAPL); Bob Tapella, chief of

It's widely accepted that desktop publishing killed the typesetting industry. This is not true. It certainly shrank the industry a great deal. As I recall back in 1984, just before the Apple Macintosh hit the market, roughly 6,000 firms in North America offered typesetting services. In the short-term many of those firms morphed into "PostScript Service Bureaus," offering film output from desktop publishing software. Soon printers began to bring that service in-house, forcing many of the service bureaus out of business. More recently, the near-complete printing industry adoption of computer-to-plate knocked most of the rest of them out of the market. But a core group has

I saw the future in a play and it wasn't on Broadway. Actually it was four short plays in the Xerox booth at the recent Direct Marketing Association event in Orlando. The plays, complete with professional actors, dramatically delivered an insight into how one-to-one marketing can work from the customer to the printer. The impresario behind the plays was my old friend Larry Zusman, manager of VI Solutions Marketing at Xerox. Larry, together with Bob Wagner, Xerox's vice president of creative services, gave the audience a very clever and entertaining way of demonstrating one-to-one solutions. Applause and rave reviews aside, I thought that these plays

SAN LUIS OBISPO, CA—California Polytechnic State University now can give is students training on the Indigo TurboStream six-color digital offset press, thanks to a donation from Indigo N.V. Dr. Harvey Levenson, head of the school's Graphic Communication Department, commended the manufacturer for officially joining Cal Poly as a "Partner in Education." (www.indigonet.com) SPARTANBURG, SC—Altman Printing has been designated a Certified Microsoft Publisher 2002 Service Bureau. The certification process required the company to develop a specialty in outputting and printing electronic document files from the software program. (www.altmanprint.com) PITTSBURGH—Presstek is helping the Graphic Arts Technical Foundation (GATF) renew its commitment to

CAMBRIDGE, MA—Pageflex Inc. and Xerox Corp. have entered into an agreement that gives Xerox the right to resell Pageflex's Mpower and Persona variable-data software on a non-exclusive, worldwide basis. Pageflex software also will be incorporated into a soon-to-be-announced solution from Xerox for the personalized and customized printing market. (www.pageflexinc.com and www.xerox.com) FAYETTEVILLE, AR—University of Arkansas Printing Services has added a new digital Xerox 6180 Book Factory system to its facility. Consisting of a digital printer and several binding units, the system was chosen by Rich Bundsgaard, director of printing services, after he researched a variety of alternatives. The university is