Quark Inc.

BY CHERYL A. ADAMS "Batter Up!" Simple words that can induce anxiety in the heart of any rookie player facing a world-class pitcher for the very first time...a feeling all too familiar to a computer-to-plate (CTP) novice, who's switch-hitting from a conventional workflow. With so much riding on success, the last call you want to hear is: "Swing and a miss!" So here's a crash course in CTP Troubleshooting 101. The troubleshooting process should be incorporated into every aspect of the prepress operation, from preventive pre-installation measures to management of incoming digital files, all the way through final proof. "Troubleshooting begins before the

How can a quick print shop boost productivity by boosting digital file capabilities? How can quick printers elevate their digital file management abilities to help market their digital printing powers? Here are some tips. * Create a digital shell around your shop—giving customers the impression that their digital files will be managed with ease. * Focus digital efforts on training customers to create PostScript files, since most originals printed, copied or duplicated by a quick printer are created by the customer and now supplied on paper. * Hire strong technical communicators to work as a liaison between the customer and the

BY MARIE RANOIA ALONSO Seybold San Francisco may not have the same prepress hardware punch as its East Coast counterpart, but digital file delivery, digital content manipulation, color management and Internet design tools are enough to get the industry pointed in a Golden Gate direction. What to expect? Count on the show emphasizing content manipulation and color management—from creation through output. Be ready to see a variety of software tools to handle everything from creation of files to data storage, archival and retrieval—not to mention unique enhancements to the movement of repurposing digital content for the World Wide Web. Get ready for a hearty serving of alphabet soup—as

SAN FRANCISCO—Seybold San Francisco was just what the industry expected: A hearty serving of alphabet soup with discussions on PDF, XML and ICC proliferating the conference halls as well as the trade show floor. Seybold also delivered new launches of color management and digital asset manipulation software, digital file delivery alternatives and Internet design tools, and—what else?—an entertaining keynote from Apple's very own Steve Jobs, jeans and all. Technological wizardry from Adobe Systems, Apple Computer, Bitstream, Creo, Epson, Hewlett-Packard, IBM, Intel, Markzware, Microsoft, Quark (yes, Quark; just Quark, not Adobe's new parent), Pantone, Silicon Graphics, WAM!NET, Xerox, X-Rite and more cast the spotlight

BY CHERYL A. ADAMS Forty years ago this month, when the first national edition of Printing Impressions rolled off the press, its mission was simple: to report objectively on newsworthy activities among printers nationwide. Installations, expansions, relocations, promotions, (industry) predictions, health reports, even obituaries were given "feature news" treatment in a newspaper format. To solicit news, Printing Impressions invited "every reader to be an honorary reporter in order that specific problems and solutions, suggestions, ideas, views and news, may be intelligently digested and presented in Printing Impressions for the benefit of everyone in the industry." In those early days, the stories were big

BY MARIE RANOIA ALONSO Color management systems, woven into digital proofing devices, are trying to deliver—and some argue are now delivering—effective, repeatable digital bluelines. Up-and-coming models for standardization, from commonly used International Color Consortium (ICC) profiles to new initiatives from the General Requirements for Applications in Commercial Offset Lithography (GRACoL), are refining the color delivery potential of the digital proofer. To better gain a proof positive perspective on the performance of color in today's digital proofing environment and what the market has and will soon have to offer, Printing Impressions polled a sampling of technology providers. On a company by company basis,

Variable data printing is a remarkable tool—especially in direct marketing environments—for pulling individuals into a subject, a theme, a sales pitch. Imagine the value of producing documents rich in custom-organized, image-intensive designs, fully personalized for each recipient. While the on-demand printing systems at today's digital printing houses and high-end commercial sites are actually delivering these personalized prizes, the real enablers of this growing marketing phenomena are the software packages. As a starting point, let's take a look at EFI's Fiery FreeForm variable data solution. Now available with the Fiery ZX line of color servers, FreeForm enables customers to use their existing workstations (PCs, Macs

They're on their third incarnation, and going strong. It's the Heidelberg Digital Imaging Association (HDIA), formerly the Linotype-Hell Users Group, formerly the Hell Users Group. Comprising users of (former) Hell ChromaCom systems and scanners, (former) Linotype imagesetters and systems, and Heidelberg DI presses, the group appeared vibrant and prosperous at its mid-February annual meeting, held near Heidelberg USA headquarters in Atlanta. With all the troubles that have befallen the Scitex Graphic Arts Users Association in recent years, the HDIA has become the largest and most successful of the remaining graphic arts users groups. Attending (and speaking at) the Atlanta meeting, I thought it immediately apparent

Preflighting is gaining momentum. You see it absorbed into comprehensive workflow solutions by major prepress vendors; you read about its growing compatibility with PDF, PostScript and other file formats; and you hear about the latest upgrades in preflighting tools, ranging from preview enhancements to the actual repair of bad fonts and colors within a file. What's the catalyst for all this? Mary Sommerset, senior product manager for preflighting at Extensis, makes the following observation: "Ask prepress operators what the single most useful thing a software company can do for them and the answer, a majority of the time, will be to help their customers

Catalog printers, pay close attention: XML—an enhancement of HTML or a redefined, simplified version of SGML, depending on how you view it—is one document manipulation language you need to know, and know well. XML will be your friend. Why? Extensible Markup Language (XML) allows users to define their own structure and tags, completely tailored to a particular document. XML is considered a subset of Standard Generalized Markup Language (SGML)—the 20-year-old, far too complex, yet far too vital to lose an ounce of respect for—document language. HTML is an application of SGML. For commercial printers, notably high-end catalog printers that repurpose wares onto glitzy