C-Point Marketing, based in Ft. Wayne, Indiana offers turnkey business to business or business to consumer marketing interface, one to one variable printing and a turnkey direct mail and fulfillment program. The company recently expanded their VDP printing capability to full color with the purchase of 2 Kodak Nexpress variable data presses, a 2500 and an S3000.
CHICAGO—November 10, 2008—Rollem International and Hewlett-Packard demonstrated automation in digital print finishing with the premier showing of the new HP UV coater running in-line with the Rollem Jetstream. The new Indigo 7000 printed colorful 13x19” press sheets containing 8 recipe cards which were coated and fed directly into the Jetstream for in-line cutting, edge trimming and two-directional slitting, followed by a new Auto-Collation unit gathering the cards into finished sets.
THERE ARE two types of equipment dealers in the printing industry. One has products, the other has solutions. The former has something to sell, the latter wants to find out about your needs and address them. Needless to say, the latter almost always wins the day, the order and future business. Craftline Printing, a commercial printer and direct mailer based in Fort Wayne, IN, knows a little something about partnerships, both with companies that supply it with equipment and customers who rely on the printer to deliver their marketing messages. Craftline has three divisions: commercial, book and C-Point Marketing. The commercial branch produces
Quick Payback Christian Broadcast Network, in Virginia Beach, Va., installed the Rollem TR Die-Score system last summer, and according to Maurice Russell, manager of laser operations, it has already paid for itself. “Management is very happy with the increased production, and the creative department loves the added design possibilities,” he says. CBN purchased the 42˝ Double Head TR featuring the strike perforation feature. This lets the user program the placement of multiple perforations on a single sheet. This is ideal for L-perf reply cards for brochures, direct mailers, postcards and other projects. . Photo: At Graph Expo last fall, Allen Hammer (left),
ULTIMATELY, THE common goal among the manufacturers and suppliers of finishing and bindery equipment at Graph Expo (and any trade show, for that matter) is to place their equipment in as many shops as possible. But, as a commerce vehicle, companies displaying their wares approach the annual Chicago event with different goals in mind. Every year there’s a degree of spin doctoring that takes place in the trade press. A show’s attendance can drop 20 percent as tumbleweeds bounce off stitchers and binders, but some writers will rave about how many of the leads were high quality. Frankly, it’s generally 50/50 or slightly in
If you needed additional affirmation concerning the importance of digital printing for the industry, the Printing Industries of America/Graphic Arts Technical Foundation (PIA/GATF) has proclaimed 2006 as “The Year of Digital Print.” The association is planning a full year of activities, events, publications and educational efforts to encourage printers to explore digital printing, expand their current levels of involvement, or embrace the full potential of digital printing for their companies. For firms that have already begun the trek down the digital path, the need to finish this digitally produced work has become even more important than in the past. According to “The Market for Print Finishing Technologies,”
