March 1, 1999
BY ERIK CAGLE Once upon a time, a print buyer ran into a commercial printer's plant and screamed, "I want this job done, and I want it done yesterday." Aside from rattling off an unrealistic mantra, what the customer really wanted has become the genesis of the one-stop shop. The needs of the customer became immediate, and printers wishing to maintain a healthy clientele roster looked beyond their pressrooms and soon learned the necessity of incorporating extensive electronic prepress and postpress capabilites to meet these ever-shrinking deadlines. "In today's business, quick turnaround at a reasonable price is everything," says Haig Atamain, president and CEO
