The Print Council

The latest data from comScore finds U.S. mobile market penetration has hit the 60% mark, with 143.3 million Americans owning smartphones.

While Millenials are heavy digital users, this group also embraces print for savings as much as any other age group; In fact, newspapers are the top source for deals for young adults (18-34).

According to Duke University's CMO Survey, just 15% of chief marketers say they have proven the quantitative impact of their social media marketing expenditures.

eMarketer's latest estimate of U.S. smartphone ownership by age group finds deep penetration for Americans, ages 12-64, by 2017.

Total U.S. ad expenditures in Q2 2013 increased 3.5% from a year ago, according to the latest data from Kantar Media. Magazines saw an uptick, newspapers continued to lose ground.

This direct mail study considers the capacity of gratitude messages (e.g. to personnel for services received) and obligation messages (e.g. to make a purchase) to act as separate affective influences upon consumer purchase intent and attitudes. Findings: Gratitude exerts a more positive influence than does obligation.

A new benchmark report finds consumers open 49% of all marketing emails on mobile devices, yet failure to optimize for mobile is problematic.

Parents say they prefer print ads and direct mail above email, online, and social for back-to-school shopping.

eMarketer predicts U.S. advertisers to spend $171.01 billion on paid media this year, up 3.6% compared to 2012. Digital is giving ad spending a boost, while TV remains the top ad medium.

The rapidly increasing use of mobile media devices for news is contributing to the general decline in subscriptions to printed newspapers, a study by the Reynolds Journalism Institute finds.