The Print Council

Email marketing firm Adestra's analyzed over 2.2 billion marketing emails to find the keywords and phrases that customers respond to best.

By 2018, digital printing will equal 50% of the global offset sector, and be higher in the more mature print regions, according to a new study from Smithers Pira.

A recent report examines if, and how, customers make the journey from tweeting, pinning or liking an item, to actually purchasing it.

According to a study by Oxford University’s Reuters Institute Study of Journalism, twice as many consumers are willing to pay for online news content than a year ago.

Social networks have a long way to go to be as lucrative as search engines and email when it comes to customer acquisition, a study finds.

According to the latest Pew study, 56% of all American adults are now smartphone owners. Not surprisingly, ownership is particularly high among younger adults.

According to a recent social media attitudinal survey, "while awareness and usage of social media sites is extremely high, the allure of using these sites is starting to wear thin with consumers."

The annual World Press Trends survey of the World Association of Newspapers and News Publishers (WAN-IFRA) finds print newspaper circulations continued to rise in Asia while they decline in mature markets in the West.

A study of B2B content seekers' attitudes finds B2B buyers are "turned off by self-serving, irrelevant, over-hyped and overly technical content."

A study of more than 1 million Facebook ad units and 114 billion impressions finds the sponsored story ad format performs best, along with a wide variation in Facebook ad performance by industry.