Mobile devices have changed the way consumers interact with businesses and advertising; In just 3 years, tablets have overtaken smartphones in drive online traffic. Internet users view 70% more web pages per visit when browsing on a tablet vs. a smartphone.
Smartphone ownership is at 58% -- up 7% since January. Apple is the top manufacturer with 39% share; Google Android leads as the top platform with 52% share.
A significant portion of consumers feel traditional advertising is most credible, least annoying, and the best source for marketing messages, finds a survey by Adobe.
Consumers say personalized marketing messages have become more frequent, and many of the customized messages received are annoying because the attempts feel superficial.
Brands are increasingly promoting their Facebook pages and Twitter hashtags in traditional ad messages; One in four say they recall these ads in banner and TV ad, 21% recall social promotions in print ads.
The latest version of the annual USPS periodicals study examines numbers and trends related to magazines and newspapers delivered via the US mail.
The annual USPS Household Diary Study finds 78% of households read or scan the promotional offers and deals that arrive via the home mailbox; Households studied planned to act on one in 10 pieces of advertising mail received.
A survey of marketers finds half believe Facebook is the most important vehicle for their marketing purposes yet, just 37% agree that Facebook marketing is effective.
The latest edition of Mary Meeker's annual Internet Trends report finds continued robust online growth. Looking ahead, the report finds early signs of growth for wearable computing devices and the emergence of connected cars, drones and other new platforms.
According to Forrester Research, about one-third of U.S. tablet owners have purchased items via their devices, compared to just 13% of smartphone users.
