May 29, 2013
North America officially tips the 50% mark for smartphone penetration in 2013; The U.S. tipped last year, and is now at 56.8%, and Canada will reach 51.0% this year.
The Print Council
May 28, 2013 at 6:50 pm
A little more than one in 10 consumers say they use QR codes -- and the same percentage (12%)is the same for planned future use of QR codes.
May 28, 2013 at 4:46 pm
Three in 4 U.S adults say they have noticed billboards, transit and other out-of-home ads in the past month; Action taken based on these ads, include store visits and purchases.
May 23, 2013 at 12:51 pm
A majority of U.S. adults (69%) read newspaper media content in print or online in a typical week, or access it on mobile devices in a typical month; This includes six out of 10 (59%) young adults, ages 18-24.
May 21, 2013 at 9:39 pm
According to the latest report from ScanLife, a global provider of mobile barcode solutions, consumers ages 25-44 make up nearly half of all scanners at 48%.
May 20, 2013 at 1:18 pm
85% of smartphone users finds prefer mobile apps over mobile websites. Yet, if dissatisfied with the performance of an app, 48% say they are less likely to use the app again.
May 13, 2013 at 7:40 pm
Print ads continues to bring in the lion's share of revenue for B2B publishers; The top 3 fastest-growing segments: digital, events, and print advertising.
May 13, 2013 at 11:54 am
A survey finds 93% of the leading consumer magazines don't offer readers complete cross-platform digital experiences.
May 10, 2013 at 12:20 pm
Four out of five U.S. adults say they took action as a result of print newspaper ad in the past month, and 53% made a purchase, according to a recent NAA study.
May 8, 2013 at 2:25 pm
A study finds consumers are 'now putting their foot down on the number of irrelevant ads they are willing to see before they ignore a company completely."
