The Print Council

A study finds "big data is a key competitive differentiator," yet is viewed by the majority of respondents as "part obstacle and part opportunity."

ZenithOptimedia predicts global ad spend to strengthen over the next three years; Internet ad spend to exceed combined newspaper and magazine total in 2015.

A InfoTrends study demonstrates the payoff for businesses who engage in marketing efforts featuring a higher level of personalization complexity.

The number of mobile action codes has grown dramatically in the past 2 years with image recognition and augmented reality experiences gaining ground.

A USC Annenberg study finds Millennials most willing to allow businesses to access their personal data, as long as they receive "tangible benefits in return."

According to Nielsen, global ad spending rose 3.2% in 2012, with advertisers gravitating towards TV ads and away from print.

A Zogby poll finds 90+% of consumers support online advertising as a means of keeping Internet access free; They also prefer Internet ads targeted to their specific interests.

A Nielsen survey of 5,000 U.S. adults finds newspapers (print and online) lead for ad engagement, influencing purchases, and more.

Approximately 53% of Americans (139 million) now own a smartphone; More than half (52%) say they always keep their device within arm's reach.

Custom content spending on production and distribution rose to $43.9 billion. All forms - print, electronic and digital - experienced growth, with a 9.2% increase over last year's spending.