A media usage survey of 10,000 Americans finds we spend, on average, 3.9 hours per day watching TV compared to 3.8 hours going online outside of work.
The Print Council
Emails sent to consumers between 8pm and 12am, as well as weekends, get the best results analysis finds.
According to Pew Research, as of December 2012, 67% of online adults use social networking sites, such as Facebook and Twitter.
A Forrester Research survey finds consumers place the least amount of trust in social media marketing, SMS messaging, and internet ad content.
Deloitte’s annual "State of the Media Democracy" survey reveals a 160% growth in the number of U.S. consumers who own the trio of tablets, smartphones and laptops, among other findings.
Today's consumers move between multiple devices and media platforms. TV still has the greatest reach, mobile is gaining ground, and print retains its reach among all age groups -- including younger adults.
Despite changes in media consumption in recent years, research conducted by finds European consumers continue to have most trust in advertising in printed media.
Local media ad revenues are predicted to grow from $132.5 billion in 2012 to $148.8 billion in 2017, representing a compound annual growth rate (CAGR) of 2.3%.
The average email open rate increased to 27.4% in Q4 of 2012, representing the highest rate in at least 2 years, finds Epsilon. Click rates remain near a 2 year low at 4.5%.
A Wharton School study looks at online retailing marketing tactics. Key findings: The physical density of an area plays a key role as to what works best in attracting shoppers; Print has an important role to play.