The Print Council

Online Nearly Catches Up to TV Watching
April 9, 2013 at 12:16 pm

A media usage survey of 10,000 Americans finds we spend, on average, 3.9 hours per day watching TV compared to 3.8 hours going online outside of work.

Consumers Not Trusting Of Social Media Ads
March 25, 2013 at 5:44 pm

A Forrester Research survey finds consumers place the least amount of trust in social media marketing, SMS messaging, and internet ad content.

Online Retailers Find Success with Print Ads
March 18, 2013 at 10:31 am

A Wharton School study looks at online retailing marketing tactics. Key findings: The physical density of an area plays a key role as to what works best in attracting shoppers; Print has an important role to play.