Nearly eight of 10 teens now have a cell phone, and almost half own smartphones. That translates into 37% of all teens who have smartphones, up from just 23% in 2011.
The Print Council
The U.S. ad market has grown for three consecutive years. In 2012, led by TV, it it added more than $4 billion in spending.
A new study of sports media consumption finds local newspaper sports pages are the go-to place male sports fans -- despite the many digital and mobile options.
A study finds 40% of online shoppers buy more from retailers who personalize their marketing message across all channels; Half say they are willing to share data to receive a better shopping experience.
A 2013 Holiday Retail Marketing Survey finds that email, TV, and print ads were the strongest drivers of purchases, while online and social media proved least influential.
A majority of North American women are using social media (86%), and yet, a trend of note, a growing number say they are decreasing or stopping its use.
The Target Marketing 2013 Media Usage survey finds direct mail delivers the strongest ROI for B2C customer acquisition and retention; Email is deemed tops amongst B2B marketers.
Compared to other countries, Americans are the most likely to use their device for in-store price comparison, online coupons, and purchasing products; One on 4 has scanned a QR code.
Top U.S. marketers forecast a -2.7% decrease in traditional ad spend over the next 12 months. The picture is rosier for digital marketing with spending to grow by 10.2% in the next year.
A recent study finds the new digital generation -- teens, ages 12 to 17 -- generally have more favorable attitudes towards print, radio and TV ads, than online ads.