The Print Council

Smartphone Use Among U.S. Teens Is Up Sharply
March 13, 2013 at 11:21 am

Nearly eight of 10 teens now have a cell phone, and almost half own smartphones. That translates into 37% of all teens who have smartphones, up from just 23% in 2011.

Personalized Marketing Messages Pay Off for Retailers
March 8, 2013 at 12:20 pm

A study finds 40% of online shoppers buy more from retailers who personalize their marketing message across all channels; Half say they are willing to share data to receive a better shopping experience.

Shopping Activities of U.S. Smartphone Users
March 1, 2013 at 12:22 pm

Compared to other countries, Americans are the most likely to use their device for in-store price comparison, online coupons, and purchasing products; One on 4 has scanned a QR code.

U.S. Teens Prefer Offline Ads to Online
February 26, 2013 at 5:57 pm

A recent study finds the new digital generation -- teens, ages 12 to 17 -- generally have more favorable attitudes towards print, radio and TV ads, than online ads.