Although more companies are using premium-print technologies in their advertising, empirical research has yet to examine the effectiveness of such executions. This field experiment investigates the effect of premium-print advertising's impact on consumer perceptions and intentions.
Print’s future role hinges on its ability integrate with the mobile and online channels and will require "investment in print workflow automation enhancements that improve productivity, delivery speed, and cost," according to an Infotrends' study.
For the American consumer. traditional media and channels are still very important sources of ideas on what to buy. Two-thirds say circulars and inserts most influence their shopping decisions.
A survey finds marketers expect to decrease focus on newspapers (32%), consumer magazines (28%) and other traditional channels in 2013 --yet, direct marketing is one offline tactic that is not an area of shifting focus.
Paid social media advertising is increasingly being viewed as an integrated tactic by advertisers -- 66% use the channel in combo with other online advertising, and 51% use it in conjunction with offline advertising.
This report is an update to the original 2009 MindFireInc report exploring the topic of personalization in marketing campaigns. Findings: Performance results have held true across different campaigns.
When if comes to generating B2B leads, Twitter is tops in social media, generating 82% share of leads compared to just 9% each for Facebook and LinkedIn.
Smartphone ownership is at 54% -- up 5% since September. Apple ranked as the top manufacturer with 36.3% share, while Google Android led as the top platform with 53.4% share.
According to a new study, nearly one-third of shoppers say social media has introduced them to a brand or product they were previously unfamiliar with, or helped change their opinion of a brand during the buying decision process.
According to BtoB's 2013 Outlook: Marketing Priorities and Plans special report, nearly half of B2B marketers plan to increase their marketing budgets this year, up from 40% last year.
