According to a survey Ad Age, content marketing is claiming a growing share of marketers' budgets -- 12% on average. Top content marketing channels: social networks (80%) and print media (77%).
The Print Council
According to an Econsultancy study, the three top digital-related opportunities for 2013 are content marketing, conversion rate optimization, and, social media engagement.
CPG marketers continued to use FSIs to distribute the largest volume of all their coupons -- 90.1% of the 305 billion coupons issued in 2012. Digital remains less than 1% of all coupons distributed.
U.S. Internet users viewed 11.3 billion video ads in December 2012. The number of video ads viewed were twice as many as January 2012, representing a 59% year-over-year growth.
A growing number of Americans are likely to replace traditional laptops and desktops with tablets in 2013. There is also a growing interest in streaming media as a replacement for cable TV.
A survey of North American newspaper, magazine and business publication members shows how they are innovating and investing in cross-media platforms.
An ANA study view mobile marketing as a way to build brand and awareness yet remain concerned about metrics and ROI.
Device-related factoids from Nielsen's State of the Media 2012 report.
The latest data from comScore finds smartphone ownership is at 53% -- up 6% since August.
Next to friends and family and manufacturer/retailer websites, traditional media continues to holds sway in influencing consumers' purchase decisions.