The Print Council

Content Marketing Growing; Print Media a Top Vehicle
February 5, 2013 at 2:20 pm

According to a survey Ad Age, content marketing is claiming a growing share of marketers' budgets -- 12% on average. Top content marketing channels: social networks (80%) and print media (77%).

Marketers Continue Steady Use of Print Coupons
January 30, 2013

CPG marketers continued to use FSIs to distribute the largest volume of all their coupons -- 90.1% of the 305 billion coupons issued in 2012. Digital remains less than 1% of all coupons distributed.

Online Video Ad Views Experience 59% Y-O-Y Growth
January 29, 2013 at 6:26 pm

U.S. Internet users viewed 11.3 billion video ads in December 2012. The number of video ads viewed were twice as many as January 2012, representing a 59% year-over-year growth.