The Print Council

Printing Impressions has compiled their projection for the hottest print markets by sector. Packaged Foods ranks number one with a revenue forecast of $1,151 billion, thanks to a potential 4% growth rate for 2013-2014.

A recent survey of 5,000 U.S. and European smartphone users finds, on average, 15% of respondents have used a QR code. Consumers have responded most to QR codes found in magazines.

Next to online reviews, print catalogs most influenced holiday in-store purchases. Print catalogs also beat out social media and mobile for influencing both in-store and online holiday purchases.

U.S. social media ad revenues to reach $9.2 billion in 2016, up from $4.6 billion in 2012, representing a compound annual growth rate of 19.2%. The local segment will grow from $1.1 billion in 2012 to $3 billion in 2016 (CAGR: 28%).

U.S. newspaper print ad revenues are expected to drop significantly in the coming years, slipping from $19.14 billion in 2012 to $16.4 billion in 2016.

In the past year, the number of Americans (ages 16+) who read e-books increased from 16% to 23%. At the same time, those who read printed books fell from 72% to 67%.

Local ad spend will grow 8.2% in 2013, with online advertising seeing the largest uptick in spending.

In 2011, 78% of U.S. adults went online daily. In 2012, this number jumped to 84% -- thanks to the increasing adoption of smartphones.

According to the World Association of Newspapers and News Publishers, in 2012 more than 2.5 billion people read daily newspapers in print, 500 million read daily newspapers in both print and online, and 100 million read online only.

In 2009, 51% of publications had developed mobile-optimized content. Four years later, the number has jumped to 90%--with the remaining 10% expected to join suit within the next 12 months.