The Print Council

What happens when in-store mobile technology -- such as QR codes and brand apps -- doesn't work properly? Shoppers tend to blame the brand for the problem, which can reflect itself in lost sales.

Consumers are expected to rely on a blend of offline and digital information sources as they look for holiday gift ideas and sales this year.

Mobile devices nearly doubled their share of internet traffic in just the past year.

Eight out of 10 B2B marketers say effective content marketing is dependent on engaging and compelling storytelling.

More than four in 10 of U.S. adults surveyed say more than half of emails received every week come from marketers. Nearly the same number (40%) say they enjoy getting emails weekly, if from their favorite brands.

New analysis shows the majority of smartphone and tablet users are likely to engage with their devices while in-store holiday shopping this season.

A new survey on consumers' perceptions about ads appearing as content can be damaging to brand trust.

Local media forecaster BIA/Kelsey predicts U.S. mobile local advertising revenues to grow from $664 million in 2011 to $5.8 billion in 2016, representing a CAGR of 54.2%.

Newly released data from the comScore on key trends in the U.S. mobile phone industry finds smartphone penetration has hit 51%.

Forty percent of small business owners strongly agree that their business card 'is critically important for successfully networking.'