The Print Council

New research out of Stanford University finds a disconnect between companies' understanding of social media -- both the opportunities and the risks -- and the actions they are taking to apply it to their businesses.

A new study from Adobe finds both consumers and professional marketers believe traditional marketing is still more effective than online marketing.

A new study shows that B2B marketers are making content marketing a core part of their marketing process. Trends include: increasing budgets, using more tactics and distributing content on more social networks

Recent advertising effectiveness analysis finds tablet display ads delivered better results than mobile.

More than half of consumers who read a magazine advertisement on their tablet or e-reader interacted with the ad, according to new research from GfK MRI Starch Digital.

According to analysis by eMarketer, U.S. consumer time spent using mobile devices for activities other than talk has more than doubled in the past two years. While ad dollars have been slow to follow, that is changing.

A recent study of business publishers finds that 19% of their total audiences access their content via mobile devices, yet only 5% of their digital revenue is generated through mobile.

Nielsen's quarterly Global AdView Pulse finds global ad spending is on the rise across all media types, with the exception of magazines.

A survey finds more than 70% of printers said they are optimistic about the future, believing that print will always be part of the communications mix, but expect volumes will decline.

According to Pew, only 29% say they read a newspaper yesterday, with just 23% reading a print newspaper. Over the past decade, the percentage reading a print newspaper has fallen by 18 points (from 41% to 23%).